An explosion in ad-funded streamers is driving viewers to “decision paralysis”. Minai Bui, Samsung Ads’s director of product marketing thinks ad formats could help audiences discover content.
Oct 05, 2022
TV Talks and ad targeting
23 Nov, 2022
TV streaming trends in 2022 unwrapped
Media editor John McCarthy and TV journalist Hannah Bowler recap the past 12-months of streaming news and boy it was a big one. 2022 was the year Netflix got ads, Warner Bros and Discovery merged, and cinema was dealt a huge blow by changing streaming habits.
16 Nov, 2022
From GamesMaster to Pimp My Ride, how brands can make good TV
Advertiser funded content is a tough nut to crack you need three perfectly aligned partners from brands, to producer to publisher. Channel 4, Vice and eBay share their best practices.
9 Nov, 2022
Why Love Island is a match made in heaven for sponsors
Love Island is hailed as the crème de la crème of TV sponsorship opportunity. We catch up with 2022's Love Island sponsors to find out why its the gift that keeps on giving.
2 Nov, 2022
Can attribution prove TV’s effectiveness? Channel 4 thinks so
Channel 4 has teamed up with measurement firm ViewersLogic to track how viewers behave after being exposed to a TV campaign. They think it can plug a gap in the market missed by other models...
12 Oct, 2022
One year later Sky reveals lessons from streaming TV Glass launch
When Sky launched its game-changing streaming TV Glass one year ago it had hoped its biggest-ever product marketing campaign would win the hearts and minds of TV lovers and set new expectations in the Pay TV space. The Drum caught up with Sunny Bhurji, Marketing Director at Sky to understand how the advertising efforts evolved as the organisation came to understand the product and the new category it was creating.
1 more episodes +
21 Sep, 2022
Lego Masters shares the building blocks of branded entertainment
Brick-making competition series Lego Masters is the gold standard of branded entertainment. We chat to Lucas Green, global head of content operations at international distributor Banijay to explain his learnings in branded content.
People are listening to...
Performance marketing 101
The latest in our series of marketing industry back-to-basics, performance experts from Earnest, Jaywing, Don't be Shy and Space & Time give a primer on what performance marketing looks like in 2023 (going on 2024). Gain insights from real-world examples including Spotify, Google and Airbnb and learn to navigate the nuances of performance marketing within the broader marketing landscape: effective measurement, the interplay of data and personalization, and the strategic role of performance within a broader marketing context.
Jonathan McCallum on experiential marketing in a changing landscape
This week, host Mike Lander talks to Jonathan McCallum (SVP Managing Director UK & Norway, George P. Johnson) about the pandemic's impact on experiential marketing and how agencies adapted: building long-term client relationships, involving procurement, and effective negotiation strategies like understanding BATNA.
Luxury retail in 2023: high-end marketing during the cost of living crisis
The luxury space has seen some perhaps surprising but lucrative moves over the last couple of years, from collabs with creators to integrations in gaming worlds and beyond. But during times of permacrisis and economic hardship, how does luxury hold out? Luxury marketing experts from The Goat Agency, VERB (Croud), and XYZ (160over90) share how marketers are engaging consumers amidst inflation, navigating impacts on wealth levels, experiential preferences of Gen Z and younger audiences, and changing trends. Discover the importance of authenticity across demographics and where further blending of strategies may lead luxury marketing in the future.
B2B influencer marketing: Who's leading the pack?
B2B marketing has shifted from boring to sexy in recent years, thanks (in no small part) to the rise of influencers. But what's shaping this space, and how can brand CMOs get it right? Dig into the driving factors and future directions of b2b influencer marketing with leaders in the field; Sofia Mogliazzi of VaynerMedia, Caspar Lee of Influencer, James Baldwin of Ogilvy UK and Stevie Johnson of Disrupt. Gain actionable insights on current trends and best practices in this evolving field, through topics like authenticity, building long-term influencer relationships, relevance across the sales funnel, and measuring real ROI from B2B influencer marketing.
Retail Media 101
Retail media has been a big topic of the last couple of years. But what is it, where do the opportunities lie for brands, and what’s coming next? Hear how Jellyfish, VMLY&R Commerce and Indicia Worldwide are helping brands succeed with retail media. Our expert panel discusses measurement across channels, driving awareness beyond transactions, and creating seamless omni-channel experiences. Walk away with tips for partnering with agencies, investing in tech and taking an integrated approach.
Global growth stories: What's the modern path to world domination?
Almost every brand wants to make a global impact, and with the world feeling smaller and better-connected than ever, it’s an achievable dream for some. In this episode, we gather expert global brand builders to pin down what good strategy and tactics look like, and what factors are continuing to change the global brand landscape.
Marketing Negotiations: The Good, The Bad and The Ugly
Lessons on the toughest marketing negotiations with Mike Lander
The Drum Network’s new podcast series that delves into hot topics amongst agency leaders.
Anatomy of an Ad
In conversation with the advertising industry’s top creative thinkers and innovators
The Drum Network
Insights and reports from The Drum Network members
Marketing Stories with Diane Young
Discussing Diane's favorite articles from The Drum
A dive into the TV ad sector's challenges and innovative solutions.
The Drum Predicts
Don’t miss out on 2022's predictions.
Every Third Person is a Gamer
Exploring gaming in exhaustive detail