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Every Third Person is a Gamer
Exploring gaming in exhaustive detail
How to reach the billions-strong gaming audience
One in three people on the planet is a gamer - even if they don't describe themselves that way. In this special podcast, The Drum in partnership with Facebook Gaming examines what that means for brands and marketers. We ask what advertising opportunities have arisen, whether the pandemic has changed gaming habits, and what new tech enables when it comes to reaching an incredibly lucrative audience.