Categories Marketing Agencies Creative Media Sustainability Technology

WPP

As one of the world's biggest advertising companies, creative transformation company WPP is looking to maintain its supremacy while adapting to changing consumer tastes.

With the marketing and advertising space continually evolving, the brand is looking to find its feet as the very notion of advertising adapts to digital disruption.

Supermarket aisles showing colourful goods on shelves, with a trolley in the distance
Premium Item

17 Nov 2023

11 min read
How the top holding companies are battling it out over retail media
Retail media
'The World Needs More Santas' Coca-Cola 2023 Christmas campaign

10 Nov 2023

5 min read
WPP Open X opens up on Coca-Cola partnership, which is fizzing away nicely after 2 years
Coca-Cola
Instagram login
Premium Item

02 Nov 2023

8 min read
Tech client caution has held agencies back this year. When might ad spend return?
financial results
WPP logo on a blue background
Premium Item

26 Oct 2023

10 min read
WPP’s profit warning and disappointing Q3 – what the analysts say
financial results
AI working

24 Oct 2023

4 min read
Want to have a job in an AI world? Start preparing now
Opinion
VML

23 Oct 2023

4 min read
Why newly merged VML could be greater than the sum of its parts
Opinion
VML's new bosses Jon Cook and Mel Edwards
Premium Item

23 Oct 2023

9 min read
Codewords, secrecy and uncertainty: inside WPP’s shock VML merger
Mergers and acquisitions
WPP

18 Oct 2023

6 min read
WPP, Y&R, WTF? ‘Merging’ away storied and expensive agency brands doesn’t add up
Opinion
VML's new bosses Jon Cook and Mel Edwards
Premium Item

17 Oct 2023

6 min read
Mark Read’s mega-mergers return: why WPP has combined VMLY&R and Wunderman Thompson
Mergers and acquisitions

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