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Snapchat

Latest marketing and advertising news for Snapchat, including insights and opinions.

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Snap shock as daily active user numbers fall by 2%

How Nasa is reshaping video, influencers and taking on the world

Snapchat marries influencers and advertisers with ‘Storytellers’ functionality

Snapchat’s renewed pitch to premium publishers and brands – unskippable ads and a PMP

Snapchat extends Nielsen deal so brands can target shoppers based on offline data

Budweiser isn’t worried about Snapchat’s age policies as it bets big on buzzy World Cup ads

Snapchat wants to show advertisers its in-store sales impact with LiveRamp measurement deal

Snap's David Norris: self-serve shift will help brands see AR lenses as 'media opportunity'

UEFA and Snap allow fans to hold the Champions League finals trophy in AR

Notoriously secretive Snapchat is giving users more control over their data ahead of GDPR

Snapchat dating show Phone Swap transitions to Fox in a broadcasting first

Snapchat redesign blamed for March audience reversal

Snapchat opens up ad manager to Story Ads

Snapchat has launched in-app AR shopping, with Adidas and Coty among the first sellers

The Drum Network

Young professionals say Snapchat is crap and the industry needs to move on

Captain Morgan has no plans to return to Snapchat as it maps out new routes to millennials

Snapchat and Netflix foray into Indian sports with IPL partnerships

Snap looks to 'underscore commitment' to agencies as it poaches Facebook's Ed Couchman

Snapchat taps into mob mentality, adds group video chat feature

Snapchat declares itself 'A New Kind of Camera' in first TV ad

Red Bull unveils Kris Bryant limited edition cans with Snapchat Snapcode

Snapchat's product boss Peter Sellis on marrying e-commerce and AR after that Nike triumph

Amazon & Snapchat’s accelerated growth tipped to erode the duopoly's dominance

Snapchat admonished by Rihanna, public over ad promoting domestic violence

What is Snapchat's place in the marketing mix?

Snapchat assures users 'we hear you' as it responds to calls to reverse redesign

25 February 2018

Slam dunk commerce: Jordan Brand and R/GA debut Snapchat augmented reality-shopping experience

22 February 2018

Snapchat launches bespoke lens product in UK

22 February 2018

Snap opens up marketing API to appeal to broader set of advertisers

13 February 2018

Snap stock prices bolstered on back of adtech investments and rejuvenated user growth

07 February 2018

NSPCC criticizes government for online code of practise absence as social media grooming cases...

03 February 2018

Festive social ad spending up 54% as brands lean more on paid placement reports 4C

24 January 2018

Snapchat Stories will now reach more eyeballs as app opens up Facebook and Twitter sharing

23 January 2018

Snap confirms reports of up to 24 redundancies in a bid to 'scale internally'

18 January 2018

Snapchat 'doubling down' on app install tech to drive ad sales

18 January 2018

Snapchat redesign fails to win over fans with overwhelmingly negative App Store reviews

14 January 2018