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Latest marketing and advertising news for PwC, including insights and opinions.

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Vulnerability is a key component of management say PwC execs talking diversity and inclusion

Australian advertising spend to reach $23 billion in 2023

Personalisation push restores the individual to prominence within media and entertainment

CTV and programmatic boosts Australian digital spend to $8.8bn in 2018

Global marketing industry estimated to be worth far more than previously thought

29 January 2019

Management consultancies: 'The smart agencies are trying to work with us'

24 September 2018

Australia's online advertising industry records $7.9 billion revenue in 2017

KPMG Australia steps up the battle of the consultancies with launch of CMO advisory business...

27 November 2017

How consultancies and publishers are disrupting the agency model in Asia Pacific

13 November 2017

Online video ad spend grows by 46% in a year to overtake banner ads for first time

17 October 2017

The method and the madness: will consultancies drive collaboration or competition?

29 September 2017

Marketers will spend $1.2bn by 2019 to reach kids on their tablets

08 September 2017

PwC Australia invests in start-up brand agency Thinkerbell

UK economic growth predicted to slip to 1.5% in 2017

US eSports revenues forecast to reach $299m in 2021

PwC report: Global entertainment and media revenues to hit $2.2tn in 2021

How Grant Thornton is positioning itself as a challenger brand to rival the Big Four

PwC cements advertising push with Pond purchase

UK digital ad spend hits £10bn mark thanks to the rise of mobile, says IAB study

Alibaba explores blockchain technology to prevent food fraud.

PwC accountants responsible for Oscars mix-up 'in fear for their lives' after receiving death...

One in 10 UK companies now employ a chief digital officer, PwC survey finds

'We failed the Academy,' PwC apologises for Best Picture mix-up at the Oscars pointing the...

28 February 2017

Embattled retailers hit by fresh triple threat whammy

PwC snaps up Outbox as part of cloud computing drive

21 January 2016

Google partners with PwC to open combined Belfast base

24 November 2015

PwC report: even as media companies struggle, sports rights are more in demand than ever

30 October 2015

PwCs entertainment lead Deborah Bothun on the global affect of OTT

07 October 2015

UK digital media to enjoy four-year boom

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YOU are kind of a big deal: The truth about digital influence in brand networks

US internet ad revenues reached an all-time high of $49.5bn last year

PwC’s Leo Johnson urges advertisers to stop using technology to ‘squeeze demand out of a dry,...

Bank bosses cite cyber-attacks as most pressing concern

17 February 2015

MPs accuse PwC of promoting ‘industrial scale’ tax avoidance

06 February 2015

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A mobile retrospective: The growth of beacons, mobile video and the internet of things in 2014

10 December 2014

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Three reasons to develop cross-screen video campaigns

01 December 2014