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Procter & Gamble (P&G)

Latest marketing and advertising news for Procter & Gamble (P&G), including insights and opinions.

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What P&G’s media reshuffle tells us about its in-housing ambitions

17 January 2019

Gillette marketer on #MeToo ad furore: ‘People will always try to exploit your message’

16 January 2019

P&G's Olay stumps up for a Super Bowl ad to disrupt a space historically reserved for men

15 January 2019

Walmart and Always tackle period poverty with nationwide project

10 January 2019

P&G is offsetting 2018's agency cuts by creating innovation 'startups' internally

07 January 2019

Pete Blackshaw's 2018 in review: from email splintering to pond jumping

24 December 2018

Inside P&G’s acquisition of Walker & Co – a deal of diversity for both parties

18 December 2018

P&G brand Secret tackles gender pay gap in musical ad

19 November 2018

P&G boss fears trade war will harm American brands

11 November 2018

P&G announces restructuring to simplify business units

09 November 2018

P&G joins Shopee's Super Brand Day and brings Old Spice to Singapore

17 October 2018

P&G builds accessibility into bottle design with tactile markers for the blind

11 October 2018

P&G – not the first brand to attempt WTF trademarking

Nestle digital chief Pete Blackshaw departs to lead startup Cintrifuse

Olay on uniting celebrities and influencers for 'Face Anything' makeup-free push

P&G: ‘more agency cuts are on the way’

P&G promotes Katharine Newby-Grant to top marketing job in Europe

Agencies can only change at the speed of meritocracy

Unilever tests new model that plucks creative talent from different agencies into one dedicated...

P&G wants to see equal representation of women and men across its creative supply chain

AppNexus takes on Google and Facebook with tool that offers '100% viewable buying'

Report: A Paradigm Shift of Digital Measurement

P&G to resume with ads on YouTube after a year

Priyanka Chopra urges people to be kind in the face of negativity in Pantene's #GoGentle campaign

Unilever agency team lead Soche Picard joins retail shop Arc to North American CEO

P&G is voting with its wallet and changing digital advertising forever

Olay taps female influencers to change the conversation on ageism in China for International...

Sir Martin Sorrell downplays P&G agency shakedown headlines but says model must change

Marc Pritchard says P&G will soon have slashed 'wasted' digital media spend by 50%

P&G slashes digital ad ‘waste’ by $200m in marketing pivot

P&G to cut advertising costs by $400m

22 February 2018

Creative work of the week APAC: Downy wants you to send text messages with a scent

30 January 2018

Agencies begin to feel the pinch as advertisers review accounts in droves

26 January 2018

A man whose ‘bleep don’t stink’ is the star of Febreze’s Super Bowl ad

25 January 2018

Agencies baulk as P&G plans to cut another 50% from its roster and bring more media capabilities...

23 January 2018

YouTube acts as ‘Tide Pod’ brand usurped by viral social media craze

18 January 2018