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Procter & Gamble (P&G)

The Procter & Gamble Company (P&G) is a multinational consumer goods corporation headquartered in Ohio. Founded in 1837 by William Procter and James Gamble, it specializes in a wide range of personal health/consumer health, and personal care and hygiene products.

It is one of the largest advertisers in the world and has significant weight in the industry as a result.

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Lessons in avoiding creative bias from Mars, Diageo and P&G

Procter & Gamble (P&G)

P&G’s Marc Pritchard: ‘If you want to see the future of marketing, look to China’

Procter & Gamble (P&G)

P&G takes on gender stereotypes around domestic work in South East Asia

WFA Global Marketer of the Year

P&G brand boss Marc Pritchard crowned WFA's Global Marketer of the Year

Marketers are going to survive Scott Galloway’s ‘post-brand era’

Procter & Gamble (P&G)

Cleaning products boost P&G's profit by 234%, but it warns challenges lie ahead

Media representation is driving LGBT+ acceptance, says P&G study

Promoted

Monitoring what matters: Social listening post 2020

P&G and Shopee’s ‘Show Me My Home’ aims to make e-commerce more natural

Procter & Gamble (P&G)

P&G ramps up marketing amid coronavirus demand: ‘This is not a time to go off-air’

Verizon, P&G and Serena Williams put their money and clout behind women’s equality programs

Olay’s Super Bowl return is unapologetically female: ‘We’re changing the narrative’

WFA Global Marketer of the Year

Watch: WFA Global Marketer of the Year nominee Marc Pritchard

Procter & Gamble (P&G)

Marc Pritchard evaluates the next 10 years of the P&G brand

Procter & Gamble (P&G)

‘The voice of blind people hasn't been heard’: inside the fight for audio-described ads

P&G's Secret Deodorant spotlights amazing women who don't 'sweat' over life's obstacles

Procter & Gamble (P&G)

P&G now does 30% of its media planning in-house

unconscious bias

Spotify and P&G partner against racism with podcast series

Pantene's Single's Day ad shares heartbroken people's breakup stories in a salon

Pantene wants Japanese women to let their hair down when job hunting

Procter & Gamble (P&G)

P&G to donate 1 litre of water for every share of its Clean Water film

Procter & Gamble (P&G)

Why P&G is bringing back the infomercial

How P&G’s ‘The Look’ continues to spark conversations about bias

Procter & Gamble (P&G)

P&G's Marc Pritchard: 'Even after almost 40 years in marketing, I'll never stop learning'

Herbal Essences plants wildflower seeds in billboards to help save butterfly population

Clark Reinhard joins WellPet as CMO from Ocean Spray

Women's Football

USWNT sponsor P&G takes out full-page Times ad to demand equal pay in soccer

Procter & Gamble (P&G)

P&G rebrands Fairy to Fair to in support of LGBTQ+ families

P&G and JP Morgan Chase marketing chiefs among The AdClub of New York people of the year honorees

Procter & Gamble (P&G)

As an LGBTQ+ ally, P&G is navigating the complexities of operating in anti-gay markets

Poignant P&G film reveals the struggles its LGBT+ staff faced in the 90s

Ads We Like: Following 'The Talk' P&G continues fight against racial bias with 'The Look'

Procter & Gamble (P&G)

SK-II CMO says much work needed to make industry gender bias visible

Procter & Gamble (P&G)

P&G’s Marc Pritchard: ‘Give Facebook & Google credit for the work they’re doing to improve'

The Drum Arms in Cannes with WFA, FCB, Ogilvy, Havas, Reuters, GSK, P&G and Vizeum

Procter & Gamble (P&G)

P&G’s Marc Pritchard on ‘reinventing’ advertising through film in a streaming landscape