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Procter & Gamble (P&G)

The Procter & Gamble Company (P&G) is a multinational consumer goods corporation headquartered in Ohio. Founded in 1837 by William Procter and James Gamble, it specializes in a wide range of personal health/consumer health, and personal care and hygiene products.

It is one of the largest advertisers in the world and has significant weight in the industry as a result.

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Verizon, P&G and Serena Williams put their money and clout behind women’s equality programs

14 February 2020

Olay’s Super Bowl return is unapologetically female: ‘We’re changing the narrative’

27 January 2020

WFA Global Marketer of the Year

Watch: WFA Global Marketer of the Year nominee Marc Pritchard

23 January 2020

Procter & Gamble (P&G)

Marc Pritchard evaluates the next 10 years of the P&G brand

21 January 2020

Procter & Gamble (P&G)

‘The voice of blind people hasn't been heard’: inside the fight for audio-described ads

17 January 2020

P&G's Secret Deodorant spotlights amazing women who don't 'sweat' over life's obstacles

03 January 2020

Procter & Gamble (P&G)

P&G now does 30% of its media planning in-house

04 December 2019

unconscious bias

Spotify and P&G partner against racism with podcast series

15 November 2019

Pantene's Single's Day ad shares heartbroken people's breakup stories in a salon

07 November 2019

Pantene wants Japanese women to let their hair down when job hunting

15 October 2019

Procter & Gamble (P&G)

P&G to donate 1 litre of water for every share of its Clean Water film

08 October 2019

Procter & Gamble (P&G)

Why P&G is bringing back the infomercial

07 October 2019

How P&G’s ‘The Look’ continues to spark conversations about bias

24 September 2019

Procter & Gamble (P&G)

P&G's Marc Pritchard: 'Even after almost 40 years in marketing, I'll never stop learning'

06 September 2019

Herbal Essences plants wildflower seeds in billboards to help save butterfly population

02 August 2019

Clark Reinhard joins WellPet as CMO from Ocean Spray

29 July 2019

Women's Football

USWNT sponsor P&G takes out full-page Times ad to demand equal pay in soccer

15 July 2019

Procter & Gamble (P&G)

P&G rebrands Fairy to Fair to in support of LGBTQ+ families

05 July 2019

P&G and JP Morgan Chase marketing chiefs among The AdClub of New York people of the year honorees

01 July 2019

Procter & Gamble (P&G)

As an LGBTQ+ ally, P&G is navigating the complexities of operating in anti-gay markets

28 June 2019

Poignant P&G film reveals the struggles its LGBT+ staff faced in the 90s

27 June 2019

Ads We Like: Following 'The Talk' P&G continues fight against racial bias with 'The Look'

27 June 2019

Procter & Gamble (P&G)

SK-II CMO says much work needed to make industry gender bias visible

19 June 2019

Procter & Gamble (P&G)

P&G’s Marc Pritchard: ‘Give Facebook & Google credit for the work they’re doing to improve'

17 June 2019

The Drum Arms in Cannes with WFA, FCB, Ogilvy, Havas, Reuters, GSK, P&G and Vizeum

21 May 2019

Procter & Gamble (P&G)

P&G’s Marc Pritchard on ‘reinventing’ advertising through film in a streaming landscape

07 May 2019

P&G shows how Ramadan can bring Indonesians together around elections

06 May 2019

Procter & Gamble (P&G)

P&G's Singapore Innovation hub is forging stronger bonds between marketing and R&D

23 April 2019

Procter & Gamble (P&G)

P&G launches e-commerce campaign in Southeast Asia

11 April 2019

Procter & Gamble (P&G)

Gillette and Twitch partner on global gaming alliance

06 March 2019

Procter & Gamble (P&G)

P&G launches 'Tide Cleaner app' - a laundry solution for time-constrained consumers

20 February 2019

Procter & Gamble (P&G)

P&G launches female entrepreneur development program in Singapore

13 February 2019

Sky, Unilever and P&G slash UK traditional ad spend as Brexit approaches

12 February 2019

Procter & Gamble (P&G)

P&G says ‘unprecedented’ attention on Gillette ad hasn’t impacted sales (yet)

23 January 2019

Procter & Gamble (P&G)

What P&G’s media reshuffle tells us about its in-housing ambitions

17 January 2019

Gillette marketer on #MeToo ad furore: ‘People will always try to exploit your message’

16 January 2019

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