Categories Marketing Agencies Creative Media Sustainability Technology

PR Stunts

Publicity or PR stunts are events planned and designed to draw the public’s attention to, and to give exposure to, a brand or a cause.

The Drum explores the latest PR stunts from around the industry and around the world.

Snoop Dogg

23 Nov 2023

6 min read
Snoop Dogg blew PR smoke for a fire pit brand - did it work?
Opinion
Netflix

13 Oct 2023

6 min read
Are faux OOHs fake news? What a giant condom tells us about truth on internet
Opinion
a man picketing against msg in the street

10 Aug 2023

7 min read
Ad of the Day: MSG maker admits creating absurdist #CancelPizza social stunt
Ad of the Day
ad

04 Apr 2023

2 min read
Disruptive brand collab riffs off in clever Tube ad concept
PR Stunts
Rimmel

31 Mar 2023

2 min read
Rimmel makes London look twice at holographic bridge takeover
Outdoor Advertising
Dwayne Johnson

07 Mar 2023

4 min read
Surreal signs Dwayne Johnson (not that one) as a cereal mascot
celebrity endorsement
Doritos

07 Mar 2023

2 min read
Burger King flame-grills a Doritos billboard to kick off collaboration
Doritos
"healing dice" with skull and goblets

27 Feb 2023

4 min read
US Ad of the Day: Donate Life America gamifies organ donation with ‘Healing dice’
US Ad of the Day
1-833-hot-nine title card

17 Feb 2023

2 min read
Loyal 9 Cocktail’s ‘NSFW hot-nine’ seduces summer-starved callers
diageo

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