The Drum Awards Festival - Media

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Categories Marketing Agencies Creative Media Sustainability Technology

Pepsi

A can of Pepsi, seen from the back of a fridge, being grabbed by a hand

21 Nov 2023

6 min read
‘It’s like our Google’: How PepsiCo is using its AI tool Ada in ad campaigns
PepsiCo
pepsi wild posting

27 Jul 2023

3 min read
Pepsi proves it goes better with rum than Coke in latest hidden logo ads
PepsiCo
A bulldog in a pineapple costume, looking perhaps a little sheepish

11 Jul 2023

6 min read
The hidden taboo working against your brand: embarrassment
The Drum Network
starry sweepstakes

01 Jun 2023

2 min read
Starry to debut new ad starring Zion Williamson & Karl-Anthony Towns during the NBA Finals
PepsiCo
PepsiCo

24 May 2023

2 min read
Anitta and Burna Boy promo Pepsi’s Champions League Final kick-off show
Champions League final
Pepsi India launches its final edition of the 'Rise up' campaign with actress Samantha

07 May 2023

6 min read
Pepsi urges India’s women to ‘Rise up’ in empowerment campaign
pepsi
Image

05 Apr 2023

3 min read
Pepsi and Frito-Lay tap Messi and Hernández to offer Uefa fans ‘the perfect match’
pepsi
pepsi logo

05 Apr 2023

6 min read
Pepsi CMO Todd Kaplan on its new logo: ‘Projects like this don’t happen overnight’
PepsiCo
Pepsi took to TikTok to unveil its UEFA kick off line up

20 Mar 2023

4 min read
Pepsi goes all in on TikTok for its Champions League Final kick-off
TikTok

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024