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Latest marketing and advertising news for MMA, including insights and opinions.

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Professional Fighters League marks playoffs with two-fights-one-night promo

17 September 2019

Univision strikes a multi-year partnership with MMA franchise Combate Americas

Twitter's new #BlueRoom aims to encourage sports fans in Asia Pacific to participate in live...

09 January 2018

Bellator MMA makes push into Asia after Viacom secures TV rights, with live events on the cards

21 December 2017

Kill the click: mobile is transforming cross-channel measurement and making traditional metrics...

14 September 2017

Former Mediacorp chief commercial officer Jack Lim joins One Championship

Monster Energy renews Conor McGregor deal, touting shared ‘confidence, determination and aggression'

One Championship raises series c funding to keep ahead of rival UFC

ONE Championship founder Chatri Sityodtong on marketing MMA to the world

ONE Championship and UFC battle it out to be top global MMA promoters

One Championship inks a deal with GoDaddy to promote MMA in Asia

Brown bottle baggage: How Chang beer has adopted an 'urban pulse'

UFC tells sports broadcasters they’ll have to bid big as company aims for fourfold increase...

05 December 2016

BT Sport agrees new broadcast deal with UFC

Why the needle isn’t shifting fast enough for mobile programmatic in APAC

Reebok unveils landmark $70m UFC sponsorship deal

Reebok pulls no punches with UFC partnership as champions Jon Jones and Ronda Rousey join brand...

17 December 2014

More than 70% of mobile consumers shop online

Mobile Marketing Association names new board members

14 October 2013