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Latest marketing and advertising news for mercedes-benz, including insights and opinions.

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Mercedes-Benz marketing boss: Our customised agency is making us more human-centric

The old rules of marketing are not dead, says Mercedes-Benz

Mercedes celebrates Bertha Benz in honor of International Women’s Day

Publicis Groupe

What is the potential for the Daimler-Publicis relationship?

Mercedes-Benz introduces web series to highlight adventure sports in India

Creative Works APAC featuring Brave Bison, VML, The Royals, AGM Mobile and more

Mercedes-Benz Vans enlists Henry Rollins for campaign exploring 'toughness'

Publicis creates new agency after winning global Mercedes-Benz brief

Mercedes-Benz apologises for Dalai Lama ad following pressure from China

Mercedes brings new twist to 'last person standing' stunt in Super Bowl competition

Bose: Mercedes AMG F1 Team virtual garage

Is literature the next frontier for branded content?

The Drum Network

What does luxury mean for today’s consumer?

Creative works APAC featuring BBDO Malaysia, True Advertising, The Monkeys, The Glitch & more

Disturbing London grows taller than Tinie Tempah in creative collaboration with Mercedes’ Smart

L’Oreal, Nestle, GSK, Tencent and RTB join GroupM push to tackle brand safety in China

Mercedes-Benz and 20 others pull ads from The O'Reilly Factor following allegations of sexual...

In advertising, as in culture, the US still struggles with diversity

Thomson Reuters halts programmatic ads in wake of brands 'funding' terrorism report

Procter & Gamble (P&G)

Digital ad transparency, Valentine's Day & 50 under 30: The Drum editor's overview

Mercedes-Benz asks agencies to 'review' safe media lists as brands respond to 'programmatic...

Brands 'funding' terrorism is a wake-up call to stop buying audiences

The Coen Brothers make Super Bowl debut with Mercedes Benz ad

'OK Google- is my car locked?' Mercedes-Benz takes next step with its vehicle-specific Google...

Sports Marketing

Mercedes places job ad in Autosport magazine for new F1 race driver with benefits including...

reputation management

Daimler executive ‘relieved’ of position following racism accusations in China

Mercedes motors ahead with rise in autonomous E-class sales

Creative works: Featuring Brothers and Sisters, Brave, Art&Graft and more

Mercedes pilots a semi-autonomous bus in Amsterdam

the open championship

Mercedes-Benz renews ties with Open Championship and unveils new golf car

Why more marketers should follow the Mercedes-Mesut Özil model of brand ambassadors

Saying isn't doing: Meet the individuals walking the talk on diversity

Formula One (F1)

Mercedes-Benz wins exclusive ad spot during Channel 4’s F1 coverage

The Drum Awards

The Drum Marketing Awards deadline looms as Mercedes Benz, Papa John's and Unilever marketers...

Promoted

Mercedes-Benz portrays the art of restoring automobiles in 'Only Original Once'

Mercedes goes Back to the Future for new ad trilogy