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Martech

Martech, or Marketing Technology, assists brands in achieving their marketing goals or objectives. As the range of available Martech tools and software continues to increase, brands are finding new ways to innovate their marketing operations to find a competitive advantage.

Y Scrabble piece

25 May 2023

6 min read
Going beyond the ‘why’: how to perform in a challenging market
The Drum Network
The Google logo with machine code in the place of the green section

23 May 2023

5 min read
Google is launching generative AI ads in search: here’s what you need to know
Google
Randomized red and green letters on black screen

23 May 2023

5 min read
Digital transformation is no longer the goal; prioritize readiness
The Drum Network
Alibaba logo

19 May 2023

2 min read
Alibaba bets on AI with plans to spin off Cloud business as separate company
Alibaba
AI and Machine Learning Concept

18 May 2023

2 min read

Sponsored

Can AI and machine learning help agencies lower costs and boost performance?
Promoted
Two men walking camels in the desert

16 May 2023

5 min read
Are you addressing all 3 stages of the search journey?
The Drum Network
WhatsApp launches pay feature for businesses and users

16 May 2023

5 min read
WhatsApp and Stripe partnership could be 'gamechanger' for marketers
Meta
Crystal ball next to gold key on red table cloth

12 May 2023

6 min read
We need to stop debating GDPR and start embracing predictive marketing
The Drum Network
Google Analytics open on person's laptop

12 May 2023

6 min read
Google’s Universal Analytics sunsets in 51 days & cookies are crumbling: how to prepare
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024