Martech Brand Strategy Metaverse

The Drum Network Podcast: the experiential bounce back


By Chris Sutcliffe, Senior reporter

June 22, 2023 | 2 min read

Experiential marketing has had tumultuous few years: crash with Covid-19; rapid pivot to hybrid environments; and (not so long ago at all) a returned clamor for IRL experiences. Is this year, this summer, the time when all of this comes together for experiential's big moment?

Three women sat on the ground at an outside event listening to musicians on the stage

The experiential space is roaring back to life - what can we expect from brand executions in 2023? / Aranxa Esteve

In this episode we hear from Sophie Taylor, senior account director, George P. Johnson; Svenja Frahm, creative director, Pixel Artworks; Stephen Whelan, creative director, TRO; Tamsin Ackerman, activation account director, Bray Leino; and Arianna Lebed, senior creative director at MAS, to discuss:

  • What are the biggest trends around experiential that we'll be riding this summer?
  • To what extent is tech now indivisible from experiential, both in the run-up to and post-event?
  • What KPIs do clients now expect from experiential campaigns, and how easy is it to integrate those measurements into an omnichannel campaign?
  • What are the biggest challenges facing experiential marketers at the moment, and how are they being overcome?
  • What are you most excited about in the world of experiential over the next few months and years?
Martech Brand Strategy Metaverse

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