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Chris Sutcliffe

Senior reporter

The Drum

I'm senior reporter at The Drum, primarily covering agency and media news and features.

Social Media

Clubhouse CMO on its post-pandemic future (and where brands fit)

brand safety

IAS media quality report shows UK improvements in brand safety and viewability

Youtube

The expanding world of TV: how YouTube aims to boost brands across CTVs

Youtube

The key stats behind YouTube’s pitch to brands and advertisers

Women

Future explains how brands can reconnect with 14m mainstream British women

whisky

Glenfiddich’s first NFT is a bet on long-term relationships with luxury consumers

events

Podcast: is 'Experiential' a dirty word?

Digital Advertising

Go your own way: why publishers are leaving advertising networks

trust

AA Summit: Public trust in advertising still lacking despite health PSA halo effect

Digital Advertising

Outbrain CEO: publishers should break away from short-term focus on ad revenue

The Big Issue

The Big Issue launches Breakthrough program to promote diversity in journalism

Facebook

The key takeaways from Frances Haugen’s Facebook allegations

Misinformation

‘Disinformation is a business’: media execs explore how to demonetize falsehoods

Three

Three’s ‘Football needs a big network’ campaign draws on the energy of fans

Channel 4

Channel 4 on cost of outages: ‘We’ve reassured our advertising partners’

brand safety

IPG calls out Facebook & YouTube for brand-damaging and ‘inconsistent’ misinformation...

Instagram

Facebook denies Instagram is ‘toxic’ for teens

Gaming

Level up: why Channel 4 is rebooting GamesMaster as a social-first show

Experiential Marketing

News UK on new events division launch: ‘It’s not cynical sponsorship, there’s a reas...

Experiential Marketing

Green shoots: how to wean the events industry off unsustainable practices

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