Chris Sutcliffe

Senior reporter

The Drum

I'm senior reporter at The Drum, primarily covering agency and media news and features.

The advert seeks to demonstrate that the school system does not cater for 'square pegs' with dyslexia

Ad of the Day: Made By Dyslexia recruits Jeremy Irons for classroom awareness campaign
Tax evasion and pay inequality are riling the UK public in the face of cost-of-living crises

Public narrowly prioritizes equality and tax over sustainability at brands
A robot representing artificial intelligence used in marketing
The Drum Network

Podcast: The next phase of AI and the opportunities for marketers
Chris Riedy is Twitter's new ad sales chief, in the wake of mass firings at the social media platform

Who is Twitter’s new ad sales boss Chris Riedy and can he calm advertisers’ anxiety?
The match three puzzle game Candy Crush is turning ten, and turning its eyes to the future

How Candy Crush is keeping the brand appetizing in its second decade
How are we making the most of personalisation tools - without breaching privacy guidelines?
The Drum Network

Podcast: How are marketers balancing privacy and personalization?
Discord is making overtures to brands. What do they need to know to take it seriously?

As Twitter buckles, is Discord the best place for brands to build communities?
Meta's current woes have many causes - not least of which is Apple

One year on: how Apple’s privacy changes are still hurting Meta
Twitter's future stands on the edge of a cliff, with new owner Elon Musk warning of bankruptcy within a fortnight of taking over

Elon Musk and Twitter: a timeline of chaos
Person's silouette
The Drum Network

Podcast: Programmatic marketing 101
John Lewis 02

John Lewis Christmas ad spotlights the need for foster care
Optimism varies by country, but overall B2B marketers are more hopeful around marketing plans than B2C

B2B marketers see optimism in long-term brand-building
Gaming is the most lucrative entertainment medium - but where is the space for marketers?

Where are smart marketers spending money in gaming?
Planet Ardbeg is a sci-fi anthology exploration of a whisky brand's heritage - told in a new way

Ardbeg takes whisky fans to its own planet with new graphic novel
Twitter

Brands pause ad spend as key layoffs hit Musk’s Twitter
As the cookie crumbles, are marketers asking the right questions?

Marketers explain what happens after the third-party cookie crumbles
StemDrop is a collaboration between Samsung, TikTok and Syco

How Samsung is using the language of TikTok to sell its flip phones
A man is silhouetted against a colourful nebula in a night's sky
The Drum Network

Podcast: Who leads the creation of a great employer brand?
Asos uses YouTube to speak to its target audience of young, socially-conscious individuals

How Asos is using YouTube for long-term brand building

M&C Saatchi

Next 15’s bid for M&C Saatchi expected to fail