Chris Sutcliffe

Senior reporter

The Drum

I'm senior reporter at The Drum, primarily covering agency and media news and features.

A mocked up Ben & Jerry's tub with the flavour 'Twitter Quitter'

Will Unilever follow Ben & Jerry’s decision to halt Twitter spend over hate speech?
A selection of Strongbow cans, highlighting the brand's new imagery

Strongbow ditches historic branding with ad espousing ‘everyday greatness’
The Lamborghini NFT created alongside the last production model of the Aventador LP 780-4 Ultimae Coupé

Lamborghini celebrated its heritage and future by creating an immortal car
The creative associated with the Converse.IN search campaign, with the core Converse products

Performics turned consumer concerns into DTC success for Converse
Train tracks splitting in the sunset

As GDPR turns 5, how worried should UK marketers be about digital dealignment from EU?
A bank of empty PCs of the sort used by esports professionals for training, lit in neon and purple

Sky Broadband takes a stand against sexism in esports by showing the real abuse female gamers...
Digital cookies illustration with small people

Google to disable third party cookies for 1% of its userbase: how marketers are preparing

A retail transaction with a customer using their phone to pay
The Drum Network

Hybrid realities: how real-world marketing blends with digital
The Google logo with machine code in the place of the green section

Google is launching generative AI ads in search: here’s what you need to know
Meta's current woes have many causes - not least of which is Apple

What Meta’s €1.2bn fine over EU-US data transfers means for marketers
A man watching YouTube on both his tablet and the TV simultaneously

What impact will Google’s new ad formats have on pricing and perception?
The Grenfell Athletic FC 2023 kit, designed to support survivors of the Grenfell Fire

Nike and Brothers & Sisters partner on an inspiring film for Grenfell Athletic FC

The lead creative for the new Budweiser Beats campaign

Budweiser seeks growth in India with the launch of its new Beats campaign
A selection of wires against a plain background
The Drum Network

What are the most exciting ways marketers are using data?
Meta creative featuring a man and his daughter stood round a kitchen island

Meta’s latest campaign highlights child safety features – will it satisfy critics?

Woman with laptop

Advertiser distrust in platforms’ data is increasing marketplace competition
An image of the Snap First Story ad format

Can Snapchat’s AI and AR ad formats revitalize revenue?
Stocks down

What lies behind the Q1 tech sector slowdown?
The WPP logo, white text against a black background

WPP hits revenue targets despite tech slowdown

The Sandbox splash screen showing the visual style of the metaverse platform

‘It will be part of our lives’: why Havas sees a future in metaverse marketing