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Mars

Latest marketing and advertising news for Mars, including insights and opinions.

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Mars’ CMO doesn’t want marketing to return to ‘normal’

18 January 2021

Problem Solved #24: Mars' neuroscientist explains the two-second online engagement rule

13 October 2020

'You get 2 seconds to engage consumers online': Mars neuroscientist shares key findings

13 August 2020

‘Acts, not ads’: Mars explains how it’s navigating purpose in 2020

23 June 2020

Unable to plan for the long-term, Mars looks for other ways to stay relevant in lockdown

13 May 2020

Mars Food hires Pepsi's Rafael Narvaez as global CMO to boost ‘dinnertime’ brands

06 January 2020

Junk food dominates YouTube's most popular six-second ads

23 August 2019

Unilever’s Cathryn Sleight named president of business development at Mars Wrigley

05 August 2019

From doggy 'fitbits' to DNA testing: inside Mars Petcare's plan to own a $200bn industry

03 July 2019

Mars admits men outnumber women 3:2 in its ads - and promises to improve representation

18 June 2019

The Lion's Share Fund urges Cannes Lions winners to pledge support for conservation cause

17 June 2019

Mars expands SFA partnership to include women's and para teams

06 June 2019

Mars and FA immortalise 'first' Lionness Lily Parr with a grand bronze statue

10 May 2019

As Mars scrambles to recoup marketing budgets, Petcare tests e-commerce integrations

21 March 2019

Mars moves to cement Lion’s Share fund as a standalone brand in hunt for more partners

15 March 2019

Mars rebrands with 'Tomorrow Starts Today' mission statement

12 March 2019

Wrigley's Extra ad banned for being 'irresponsibly placed' and 'sexually suggestive'

06 March 2019

The Drum Mobile Awards launch for 2019: award winning campaigns you should revisit

13 December 2018

Mars continues 'Enough Chocolate to deal with anything' campaign

11 September 2018

Mars consolidates global media with WPP dealing a blow to Publicis and OMD

08 August 2018

Drill, tech and toxic masculinity: why Mars was right to pull its ads from YouTube

07 August 2018

Google’s brand safety crusade hits setback as Mars pulls YouTube advertising

05 August 2018

Mars leads call for advertisers to donate percentage of ad spend to conservation projects

21 June 2018

Promoted

The Drum @ Cannes Lions 2018: It's 'common sense' for brands to seek sustainability, says Mars

21 June 2018

The Drum @ Cannes Lions 2018: Mars' Michelle Oliver, Nivea, HP, Sony and more

12 June 2018

Mars promotes marketing VP Michele Oliver to global brand purpose role for US diversity push

23 April 2018

Mars is ready to take more risks when it comes to content – but is the production industry?

19 April 2018

Mars renews FA partnership with fresh focus on England women's and disability teams

28 March 2018

Alert Caffeine Gum from Wrigley energizes people in time for daylight saving

12 March 2018

Mars mulls disproportionately investing ad spend around content that reflects inclusivity and...

06 March 2018

To survive, big brands should find their startup dreams

08 February 2018

Watch the UK's 10 most complained about ads in 2017 - none warranted ASA investigation

01 February 2018

Agencies begin to feel the pinch as advertisers review accounts in droves

26 January 2018

Mars enters year-long review to consolidate media partners

19 January 2018

Mars unveils debut ad for new brand GoodnessKnows to communicate its social good roots

03 November 2017

Creative Work of the Week: Galaxy shifts focus to the modern heroine in topsy turvy spot

11 September 2017