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Latest marketing and advertising news for Mars, including insights and opinions.

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As Mars scrambles to recoup marketing budgets, Petcare tests e-commerce integrations

Mars moves to cement Lion’s Share fund as a standalone brand in hunt for more partners

Mars rebrands with 'Tomorrow Starts Today' mission statement

Wrigley's Extra ad banned for being 'irresponsibly placed' and 'sexually suggestive'

The Drum Mobile Awards launch for 2019: award winning campaigns you should revisit

13 December 2018

Mars continues 'Enough Chocolate to deal with anything' campaign

11 September 2018

Mars consolidates global media with WPP dealing a blow to Publicis and OMD

Drill, tech and toxic masculinity: why Mars was right to pull its ads from YouTube

Google’s brand safety crusade hits setback as Mars pulls YouTube advertising

Mars leads call for advertisers to donate percentage of ad spend to conservation projects

The Drum @ Cannes Lions 2018: It's 'common sense' for brands to seek sustainability, says Mars

The Drum @ Cannes Lions 2018: Mars' Michelle Oliver, Nivea, HP, Sony and more

Mars promotes marketing VP Michele Oliver to global brand purpose role for US diversity push

Mars is ready to take more risks when it comes to content – but is the production industry?

Mars renews FA partnership with fresh focus on England women's and disability teams

Alert Caffeine Gum from Wrigley energizes people in time for daylight saving

Mars mulls disproportionately investing ad spend around content that reflects inclusivity and...

To survive, big brands should find their startup dreams

08 February 2018

Watch the UK's 10 most complained about ads in 2017 - none warranted ASA investigation

01 February 2018

Agencies begin to feel the pinch as advertisers review accounts in droves

26 January 2018

Mars enters year-long review to consolidate media partners

19 January 2018

Mars unveils debut ad for new brand GoodnessKnows to communicate its social good roots

03 November 2017

Creative Work of the Week: Galaxy shifts focus to the modern heroine in topsy turvy spot

11 September 2017

Galaxy lays Audrey Hepburn (back) to rest as it reveals first TVC since 2013

01 September 2017

Dolmio cuts the strings of its puppet mascots for a more grounded marketing strategy

‘Mind numbing patience’: Kirk Kelley, HouseSpecial CCO on what makes a great creative

Mars boosts digital innovation with two key appointments

L’Oreal, Nestle, GSK, Tencent and RTB join GroupM push to tackle brand safety in China

Channel 4 offers up £1m of airtime for diverse ads

Tesco, Mars, Team GB, Cancer Research UK and Channel 4 marketers vie for Individual of the...

Skittles Mother’s Day ad documents a man’s uncomfortably close maternal bond

M&M’s misinformed mascots wrongly think they've met Guardian of the Galaxy’s Rocket Raccoon...

Maltesers’ ads featuring disabled actors prove to be ‘most successful’ advert for the brand...

Mars identifies relationship between consumers' emotional response to ads and sales performance

As Nasa seeks to put people on Mars circa the 2030s, Budweiser sets its sights on microgravity...

Teads taps Mars Chocolate global media director Marc Zander as VP client partnerships