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Latest marketing and advertising news for Kantar worldpanel, including insights and opinions.

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Kantar merges all brands under single name as WPP's merger plans continue

'Girl power': Tmall releases new study on behaviours of female consumers in China

Lenovo tops list of influential Chinese brands as China's brand power grows

06 February 2018

UK's most valuable brands 'vulnerable to disruption' finds BrandZ research

01 November 2017

Facebook says its ads work better with TV than previously thought

Aldi overtakes Co-op to become fifth largest supermarket in UK

07 February 2017

UK supermarket promo sales hit six year low as own-brand focus endures

Brexit-effect not felt by supermarkets (yet) but growth remains sluggish

Tesco stabilising but rising popularity of Lidl and Aldi's lux offering could yet hamper recovery

Warburtons and McVitie's among best-loved brands for Brits, as UK shoppers continue to favour...

Lidl’s £78m ad spend seals ‘fastest growing grocer’ title as Big Four fightback continues

Sainsbury’s leading grocery market revival but “promiscuous” shoppers continue to prove challenging

09 February 2016

Short-lived Rugby World Cup excitement fails to inspire supermarket boost

20 October 2015

56% of British households have shopped in Aldi or Lidl in the past 12 weeks

22 September 2015

Iceland’s efforts to create ‘premium’ image for frozen food pay off

Waitrose’s Pick Your Own Offers scheme helps drive 3% sales boost

Meals for one boom as consumers embrace the single life

Morrisons come back continues as sales increase ahead of rivals

Supermarket price war has taken £532m out of tills

Former Kantar MD Barry Lemmon joins Shopitize to run UK office

Aldi overtakes Waitrose as the UK's sixth biggest supermarket – has the brand gone mainstream?

Aldi marketing offensive bears fruit while Tesco manages to stem market share loss

'Drastic Dave’s' overhaul paying off as Tesco returns to growth for the first time in 12 months

10 February 2015

People on the move: hires and departures at Sony, Kantar Worldpanel, Vox.com and more

06 February 2015

Sainsbury’s marketing head joins Kantar to lead retail division

03 February 2015

Apple claws back market share from Android

04 December 2014

Grocery market in decline for first time in 20 years as supermarket price war rages

18 November 2014

Aldi closes in on Waitrose as share of grocery market rises to 4.8%