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Integral Ad Science

Latest marketing and advertising news for Integral Ad Science, including insights and opinions.

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IAS calls for tighter standards as it tackles CTV ad fraud

15 October 2019

Reflecting on a decade long journey of verification and measurement companies: what lies ahead?

Lisa Utzschneider on Amazon’s duopoly threat: ‘I want to see a three-horse race’

IAS partners with Verizon and a host of publishers to tackle CTV ad fraud

Zalora taps data to focus ad spend on viewablility

Integral Ad Science promotes Laura Quigley to fill vacant MD role for South East Asia

Niall Hogan departs Integral Ad Science after more than six years

11 February 2019

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The enduring impact of viewability, according to IAS

02 October 2018

Innovation and viewability shines through at The Drum DTAwards APAC: finalists announced

14 September 2018

Extensions available for The Drum Digital Trading Awards APAC 2018

Meet The Drum DTA APAC 2018 judges: Dentsu, Fox Sports, McDonald's, GroupM

Unsung Heroes - the client services manager: John Ross Aban, Integral Ad Science

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Everyone needs to play a bigger role in defining best practice for digital trading says IAS...

Entries open for The Drum Digital Trading Awards APAC: Oracle, Mindshare and more join the...

Private equity firm Vista eyes majority stake in Integral Ad Science

Local Media Consortium inks deal with Integral Ad Science to starve fraudsters of revenue siphoned...

01 February 2018

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Integral Ad Science’s CRO: brands are demanding custom metrics for greater transparency

27 September 2017

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How to be brand safe: ‘Know your partner, use real-time blocking and multiple strategies’

20 September 2017

We are getting into emotional conversations around clarity and transparency, says Integral...

20 September 2017

Twitter taps Moat and IAS as third-party measurement partners to appease viewability concerns

Thailand’s online environment deemed safest for brand safety and viewability, says Integral...

Online brand safety may actually be better than advertisers think

Integral Ad Science moves UK MD Niall Hogan to Asia to bolster investment in the region

25 January 2017

Integral Ad Science tasks new MD Nick Morley with European expansion

18 January 2017

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Moving beyond hover rate as a metric of success

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Measure for measure: Are viewability issues stalling the media quality conversation?

30 November 2015

Integral Ad Science introduces Pub Expert to unify digital media buy and sell measurement

05 November 2015

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Perfecting programmatic: Integral Ad Science's Niall Hogan on brand risk and viewability

12 October 2015

Integral Ad Science Raises $67m

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Digital Trading Awards Manifesto: What are the main challenges facing the programmatic industry...

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Digital trading: Why advertisers need to think beyond viewability

FT, Trinity Mirror & Reckitt Benckiser among brands to attend first UK trade body-led group...

23 January 2015

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It's time to stop incentivising digital ad fraud

22 September 2014

The Drum extends publisher and ad-tech vendor categories for Digital Trading Awards

09 January 2014