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IBM Watson

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03 Apr 2024

5 min read
AI-led production saves in-house and agency teams hundreds of hours, early tests show
Artificial Intelligence
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05 Jun 2023

10 min read
Where's Watson? IBM’s Tarun Chopra on the company’s AI strategy: past, present and fut...
IBM
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29 Mar 2023

7 min read
Now that marketers are finally sold on AI, can IBM Watson reclaim its crown?
IBM Watson
IBM The Innovation Game

14 Jan 2020

3 min read

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How data and technology are helping brands get closer to fans
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An illustrious set of panellists including Diageo, IBM and Activision Blizzard at the 'The Innovation Game'

14 Jan 2020

8 min read

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Why brands should treat their consumers more like sports fans
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ogilvy

25 Dec 2019

13 min read
When IBM Watson 'met' David Ogilvy
David Ogilvy
How can the sporting industry keep up with brands

06 Dec 2019

10 min read

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We ask the marketing experts: what can sports learn from other industries?
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Shaping the digital fans

26 Nov 2019

8 min read

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Shaping the digital fans in 2020
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Sporting glory in 2019

05 Nov 2019

7 min read

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Let's take a moment to remember sporting glory of 2019
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