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Latest marketing and advertising news for Gatorade, including insights and opinions.

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BodyArmor Founder Mike Repole on how to slay Gatorade

06 August 2020

Gatorade pumps big budget into star-studded campaign after PepsiCo’s marketing pull-back

24 February 2020

Mia Hamm, Mallory Pugh recite Dr Seuss in Gatorade film to inspire the next generation of players

04 June 2019

Gatorade signs Lionel Messi, Luis Suarez and Gabriel Jesus for global football campaign

01 May 2018

Serena Williams encourages her daughter to play sports in heartwarming Gatorade ad

20 November 2017

Manchester City secures Gatorade as official sports nutrition partner

06 November 2017

Gatorade announces first scripted series to be produced by Awesomeness

28 September 2017

Gatorade taps Michael Jordan, Serena Williams and other sports stars to talk about defeat as...

27 June 2017

Cubs’ Kyle Schwarber stars in Gatorade spot

12 April 2017

NBA Development League to be renamed the NBA Gatorade League

14 February 2017

Serena Williams

Gatorade partners with Snapchat to launch 8-bit Serena Williams video game for US Open

30 August 2016

Virgin Media, Under Armour and more cash in on Rule 40 changes ahead of Rio 2016, whilst Oiselle...

05 August 2016

Creative Works: Rio2016 special featuring P&G, Channel 4, Virgin Media, Team GB, DFS and more...

05 August 2016

Gatorade animates Usain Bolt's origin story ahead of Rio Olympics

21 July 2016

International Champions Cup

Under Armour, Gatorade and DHL the latest sponsors to join the International Champions Cup

15 July 2016

Google I/O Conference: Three takeaways for marketers

19 May 2016

Class act: Gatorade honors Peyton Manning in new spot

29 April 2016

PepsiCo’s innovation imperative in a world where ‘small is cool’

12 March 2016

Gatorade to unveil prototypes for its smart tech bottles at SXSW

11 March 2016

Gatorade quick off the ball with Super Bowl celebration

09 February 2016

NFL sponsorship revenue slows, but still growing

05 February 2016

All Blacks shun Coca Cola for Pepsi in new sponsorship deal with Gatorade

20 January 2016

Virtual Reality (VR)

How VR in sports advertising could change the creative industry

02 November 2015

Gatorade’s latest VR stunt puts fans in the shoes of baseball pro Bryce Harper

16 September 2015

Gatorade aims to celebrate the success of Serena Williams in latest campaign

01 September 2015

Promoted

US Creative Department: Featuring McCann New York, Deutsch LA, Humanaut and more

19 August 2015

David & Goliath revamps creative team with 12 new hires

19 May 2015

Gatorade’s Propel rebrands with introduction of unflavored electrolyte water

16 April 2015

Promoted

Ad of the Day: Gatorade - Like Mike

21 March 2015

Gatorade features Milwaukee Bucks player Jabari Parker in latest spot

12 March 2015

design indaba 2015

How to work with Nike, Gatorade and Redbull: former Starbucks design VP Stanley Hainsworth...

25 February 2015

"It's a business imperative" says Omnicom EVP Janet Riccio on the need for diverse management...

05 December 2014

new york yankees

Ad of the day: Gatorade - 'Derek Jeter'

26 September 2014

Gatorade experiential stunt reveals how many bottles of the sports drink were needed to fuel...

19 February 2014

Gatorade celebrates athletes with new campaign starring Serena Williams and Derek Jeter

24 December 2013

TBWA\Chiat\Day LA appoints Peter Ravailhe to managing director of Gatorade business

08 August 2013

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