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Latest marketing and advertising news for Gatorade, including insights and opinions.

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BodyArmor Founder Mike Repole on how to slay Gatorade

Gatorade pumps big budget into star-studded campaign after PepsiCo’s marketing pull-back

Mia Hamm, Mallory Pugh recite Dr Seuss in Gatorade film to inspire the next generation of players

Gatorade signs Lionel Messi, Luis Suarez and Gabriel Jesus for global football campaign

Serena Williams encourages her daughter to play sports in heartwarming Gatorade ad

Manchester City secures Gatorade as official sports nutrition partner

Gatorade announces first scripted series to be produced by Awesomeness

Gatorade taps Michael Jordan, Serena Williams and other sports stars to talk about defeat as...

Cubs’ Kyle Schwarber stars in Gatorade spot

NBA Development League to be renamed the NBA Gatorade League

Serena Williams

Gatorade partners with Snapchat to launch 8-bit Serena Williams video game for US Open

Virgin Media, Under Armour and more cash in on Rule 40 changes ahead of Rio 2016, whilst Oiselle...

Creative Works: Rio2016 special featuring P&G, Channel 4, Virgin Media, Team GB, DFS and more...

Gatorade animates Usain Bolt's origin story ahead of Rio Olympics

International Champions Cup

Under Armour, Gatorade and DHL the latest sponsors to join the International Champions Cup

Google I/O Conference: Three takeaways for marketers

Class act: Gatorade honors Peyton Manning in new spot

PepsiCo’s innovation imperative in a world where ‘small is cool’

Gatorade to unveil prototypes for its smart tech bottles at SXSW

Gatorade quick off the ball with Super Bowl celebration

NFL sponsorship revenue slows, but still growing

All Blacks shun Coca Cola for Pepsi in new sponsorship deal with Gatorade

Virtual Reality (VR)

How VR in sports advertising could change the creative industry

Gatorade’s latest VR stunt puts fans in the shoes of baseball pro Bryce Harper

Gatorade aims to celebrate the success of Serena Williams in latest campaign

Promoted

US Creative Department: Featuring McCann New York, Deutsch LA, Humanaut and more

David & Goliath revamps creative team with 12 new hires

Gatorade’s Propel rebrands with introduction of unflavored electrolyte water

Promoted

Ad of the Day: Gatorade - Like Mike

Gatorade features Milwaukee Bucks player Jabari Parker in latest spot

design indaba 2015

How to work with Nike, Gatorade and Redbull: former Starbucks design VP Stanley Hainsworth...

"It's a business imperative" says Omnicom EVP Janet Riccio on the need for diverse management...

new york yankees

Ad of the day: Gatorade - 'Derek Jeter'

Gatorade experiential stunt reveals how many bottles of the sports drink were needed to fuel...

Gatorade celebrates athletes with new campaign starring Serena Williams and Derek Jeter

TBWA\Chiat\Day LA appoints Peter Ravailhe to managing director of Gatorade business