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Fifa World Cup

Latest marketing and advertising news for Fifa World Cup, including insights and opinions.

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The DADI awards

Heineken, Nike, Gillette, Smirnoff, The UN: The DADI's 2019 full list of finalists revealed

China dairy giant Mengniu in sponsor talks for 2022 World Cup

Inside Fifa's plans to drive a billion views to the 2019 Women's World Cup

Promoted

YouTube Re:View - X Factor contestant falls hard for the audience

Better than Neymar: Fifa 19 empowers players in flashy footy spot

Sports Marketing

Football eSports broadcasts ‘coming to life’ as Fifa eWorld Cup online views rise 400%

Neymar tackles diving accusations in Gillette ad, admitting World Cup ‘exaggeration’

The Drum Network

Brands at the FIFA World Cup: the iconic and the controversial

The World Cup in data: who were the real winners and losers?

Ads We Like: Nike dares China to become a football superpower

TV Ad Spend Weekly

TV Ad Spend Weekly: Ford, Chevrolet strike during World Cup knockout stages

Nike claims World Cup marketing crown despite not being an official sponsor

Dalian Wanda Group

Wanda CEO Hengming Yang says 2018 World Cup a "game-changer" for football in China

TV Ad Spend Weekly

TV Ad Spend Weekly: ‘Pooh, is that you?’ Disney begins Christopher Robin ad push

Why event TV is still a ratings winner

How JWT silenced World Cup chatter with the broken bodies of domestic violence victims

Three rebrands stores as Three (crying lion emojis) to mark England's World Cup exit

Meme culture has stepped up a gear this World Cup, but brands should still tread with caution

The Players’ Tribune on its viral formula and critics: ‘we’re not here to polish reputations’

World Cup: brands are convinced football IS coming home to England

Coca-Cola takes over Piccadilly Circus to buoy England World Cup fans

The next frontier for tech giants: unleashing sports broadcasting potential

Marks & Spencer

How Gareth Southgate’s lucky waistcoat has given M&S a World Cup boost

Why brands will spend £500k a spot during England's historic World Cup semi on ITV

Spanish LGBT community brings ‘hidden flag’ to Russia to celebrate Pride

William Hill cut from #ItsComingHome hashtag on Twitter amid concerns ads reach kids

Almost 20m tune in to England quarter-final win

Advertisers should target female audience for the Fifa World Cup, says Nielsen

British Airways writes a ticket home for 'Football' in advance of World Cup quarter final

KFC South Africa pokes fun of Neymar’s infamous diving with epic roll to get chicken

Winning the World Cup (as an advertiser)

The Drum Network

Waistcoats are definitely coming home, with a little help from Croud and Moss Bros

The Drum Network

ROX team up with Yard for 90 amazing World Cup minutes

TV Ad Spend Weekly

TV Ad Spend Weekly: Geico and Sprint look for 'un golazo' with World Cup creative

Of the official World Cup sponsors, Visa’s Ibrahimovich play runs best in the UK

For marketers, The World Cup is free shot into understanding the Hispanic market's many layers