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Latest marketing and advertising news for emarketer, including insights and opinions.

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That was a B2B ad? How the pandemic forced business marketers to pivot forever

22 September 2020

eMarketer: US B2B digital ad spend soars 22.6%

10 August 2020

China’s programmatic market set to pass $30bn in 2019 as video continues to grow

12 December 2018

86.3% US display ad dollars forecast to transact programmatically by 2020

13 October 2018

Amazon ranks third behind Google & Facebook in ad forecast

19 September 2018

UK ad blocking boom peters out in latest survey snapshot

07 September 2018

Alibaba tops list of Chinese retailers but faces competition from small, niche players

11 July 2018

Ad spend on digital channels set to overtake traditional mediums by 2021

08 May 2018

Mobile ad spend in India to rise by 75% in 2018, accounting for more than half of all digital...

03 May 2018

UK Media consumption plateaus as consumers reach saturation point

01 May 2018

Mobile usage to overtake TV this year in China

23 April 2018

PubMatic and Sizmek ink SPO pact to answer advertisers' transparency call

10 April 2018

Social Media Marketing

Social media ad spend forecast to surpass TV by 2020 despite Facebook's data scandal

02 April 2018

Digital ad spend to overtake TV by the end of 2020 in Japan

26 March 2018

Amazon & Snapchat’s accelerated growth tipped to erode the duopoly's dominance

19 March 2018

Snapchat soars with ad revenue set to surpass £100m in 2018

19 March 2018

China’s video subscription market to pass 220 million this year

22 January 2018

India is the fastest-growing proximity mobile payment market, says eMarketer

11 January 2018

South Koreans will spend more than a quarter of their daily media time on a smartphone in 2018

05 January 2018

Negative headlines won’t stop the growth of programmatic media trading says eMarketer

12 December 2017

Chinese wearable devices to overtake the US market this year

12 December 2017

Mobile gaming shows huge growth in Asia Pacific according to figures released by eMarketer...

23 November 2017

China's love of foreign brands to push cross-border e-commerce sales above $100bn by 2018

15 November 2017

Mobile continues to drive growth in Australian digital ad spend

10 October 2017

Mobile ad spend set to grow by double digits in India, according to eMarketer

05 October 2017

Digital ad spend to grow by double digits in Southeast Asia

28 September 2017

Google and Facebook digital ad dominance grows in latest survey

18 September 2017

Video advertising spend will overtake TV in China by 2021

14 September 2017

UK FMCG mobile ad spend set to swell this year despite efficiency drive from household names

30 August 2017

Facebook is losing UK and US teens to Instagram and Snapchat

22 August 2017

Digital Marketing

Digital transformation in B2B marketing is slowed by the lack of an adoption strategy

10 August 2017

India's digital travel sales to reach $22.52bn in 2017

04 August 2017

Line crowned as undisputed market leader in Japan by eMarketer

25 July 2017

Brands will need more localised content to advertise in India

14 July 2017

China’s ecommerce market to pass $1.1tn in 2017

05 July 2017

Gen Z increasingly turning away from text-based online content and traditional TV

30 June 2017