The Drum Awards for PR 2022

Live in -h -min -sec

Modern Marketing Influencer Marketing CMO

The CMO’s guide to full-funnel influencer marketing

May 19, 2022 | 5 min read

Sponsored by:

What's this?

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team.

Find out more

Influencer marketing has evolved by leaps and bounds since its earliest days. What was once a fringe marketing tactic is now a full-blown, full-funnel strategy, where brand messages and product content can be targeted at specific levels of the funnel.

influencer marketing

Explore the advancements and innovation in influencer marketing

The resulting return-on-investment (ROI) can not only be measured precisely, but also predicted ahead of time with artificial intelligence (AI). As a result, budgets marketing executives devote to influencer marketing have grown in the US from $2.76bn in 2020 to an expected $4.14bn in 2022, according to eMarketer.

But how exactly do marketers take influencer marketing and drive results from awareness through to conversion? That’s exactly the subject of BEN Group’s new ebook, 'The CMO’s Guide to Full-Funnel Influencer Marketing'.

In it, BEN’s experts explore how the advancements and innovation in influencer marketing — such as predictive AI, precise measurement and stronger creator relationships — can now nurture prospects throughout the entirety of their customer journey. The guide also illustrates each phase of the influencer marketing funnel through the tangible experiences of brands like Hulu, Noom and BlendJet.

Download the guide to learn how to make strategic choices about the creator, platform, content and audience, marketers to tap into the full potential of influencer marketing:

Modern Marketing Influencer Marketing CMO

Content created with:

Ben

BEN Group Inc. is an entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content with guaranteed ROI. BEN Group consists of the world’s largest influencer marketing business; the world’s largest product placement, promotions, and licensing agency; and TubeBuddy, the largest platform to help YouTube creators optimize their audience and channel growth.With its proprietary AI and platform, BEN is the first and only company using machine learning and deep learning neural networks to identify high-impact opportunities for authentic, non-disruptive product placement and influencer marketing. BEN combines its AI with 40+ years of data, entertainment experience, and a team of industry experts to connect brands with the right audiences and content opportunities in meaningful ways. BEN works with the world’s top brands, including Microsoft, General Motors, Unilever, Tencent, and General Mills.

Find out more

More from Modern Marketing

View all

Trending

Industry insights

View all
Add your own content +