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DMEXCO

Latest marketing and advertising news for DMEXCO, including insights and opinions.

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The enduring impact of viewability, according to IAS

02 October 2018

Paul Gubbins: Thoughts from the programmatic coal face...

25 September 2018

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Dmexco – the five video trends on everyone’s lips

18 September 2018

The Drum Network

Ten things we learned at DMEXCO 2018 : including 5G, Pornhub & Bid Caching

18 September 2018

Nicola Mendelsohn: Dmexco reminds us that privacy and innovation can go hand-in-hand

17 September 2018

Vertical video ads are coming to YouTube

12 September 2018

Facebook Messenger wants more ad dollars but it’s not ready to roll out autoplay video to all...

12 September 2018

Nine essential Dmexco sessions for B2B marketers

10 September 2018

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DMEXCO speakers’ opinions on tomorrow’s digital marketing happening today

04 September 2018

The Drum Network

How to prepare for Dmexco 2018

Dmexco co-founders depart as concern mounts that international participation will be lost

13 November 2017

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Integral Ad Science’s CRO: brands are demanding custom metrics for greater transparency

27 September 2017

The Drum Network

Notes from Dmexco: pushing back and web version 3.0

25 September 2017

The Drum Network

Dmexco 2017: The top five takeaways for marketers from this year’s event

25 September 2017

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Managing audiences across social media platforms: Insights from Dmexco

22 September 2017

36 hours at Dmexco: three learnings from this year's festival

22 September 2017

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How Adobe is helping advertisers ‘close the loop’ on measurement

20 September 2017

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How to be brand safe: ‘Know your partner, use real-time blocking and multiple strategies’

20 September 2017

Samsung's top US marketer says ad agencies should feel threatened by influencers

20 September 2017

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Adobe Ad Cloud’s VP on addressing ad fraud: ‘We’ve been early and aggressive’

15 September 2017

Diageo and P&G on the future of the media agency model

15 September 2017

YouTube unveils more original content, boasts ad viewability rate of 95%

14 September 2017

Fragmentation & fake news: Why brands matter more than ever

14 September 2017

Unilever's VP of marketing: ‘working with startups isn’t an optional extra, it’s a strategic...

14 September 2017

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Old-style metrics begone: why marketers need a people-driven approach to audience measurement

14 September 2017

P&G is working with Amazon and Alibaba to solve the issue of 'ad overload'

13 September 2017

Facebook's Sheryl Sandberg: we're going to show how ads ring the cash register

13 September 2017

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Audience Project’s CEO on how the industry can become more transparent about data

13 September 2017

Facebook is rolling out more brand safety tools and applying for MRC accreditation

13 September 2017

'Creatives are embracing AI & machine learning to help them think differently about their jobs,'...

13 September 2017

Twitter CEO Jack Dorsey promises to refine 'clunky' ad model with improved measurement

13 September 2017

How to tell when someone is talking BS about AI

12 September 2017

Why are media planners still planning like it's 2009?

12 September 2017

Pre-Dmexco update: Tremor rebrands as Telaria; Glispa’s M&A; Adobe’s new EMEA advertising boss;...

12 September 2017

Inside Mindshare's new 'programmable' approach to media planning and execution

07 September 2017

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Programmatic: time to hit the reset button?