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DMEXCO

Latest marketing and advertising news for DMEXCO, including insights and opinions.

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A lesson in brand safety from Mark Ashworth at Oracle Data Cloud

Bauer Media: How adtech's 'cookie conundrum’ creates a digital audio opportunity

Personalisation without personal data?

Google’s glimpse of a world without adtech

Publishers mount first-party data fightback against the digital advertising duopoly

Brave's Johnny Ryan and IAB Europe clash over GDPR real-time bidding legality

Gen Z believe they are the most receptive to online ads, finds Adobe

What to expect at this year's Dmexco

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The enduring impact of viewability, according to IAS

Paul Gubbins: Thoughts from the programmatic coal face...

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Dmexco – the five video trends on everyone’s lips

The Drum Network

Ten things we learned at DMEXCO 2018 : including 5G, Pornhub & Bid Caching

Nicola Mendelsohn: Dmexco reminds us that privacy and innovation can go hand-in-hand

Vertical video ads are coming to YouTube

Facebook Messenger wants more ad dollars but it’s not ready to roll out autoplay video to all...

Nine essential Dmexco sessions for B2B marketers

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DMEXCO speakers’ opinions on tomorrow’s digital marketing happening today

The Drum Network

How to prepare for Dmexco 2018

Dmexco co-founders depart as concern mounts that international participation will be lost

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Integral Ad Science’s CRO: brands are demanding custom metrics for greater transparency

The Drum Network

Notes from Dmexco: pushing back and web version 3.0

The Drum Network

Dmexco 2017: The top five takeaways for marketers from this year’s event

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Managing audiences across social media platforms: Insights from Dmexco

36 hours at Dmexco: three learnings from this year's festival

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How Adobe is helping advertisers ‘close the loop’ on measurement

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How to be brand safe: ‘Know your partner, use real-time blocking and multiple strategies’

Samsung's top US marketer says ad agencies should feel threatened by influencers

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Adobe Ad Cloud’s VP on addressing ad fraud: ‘We’ve been early and aggressive’

Procter & Gamble (P&G)

Diageo and P&G on the future of the media agency model

YouTube unveils more original content, boasts ad viewability rate of 95%

Fragmentation & fake news: Why brands matter more than ever

Unilever's VP of marketing: ‘working with startups isn’t an optional extra, it’s a strategic...

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Old-style metrics begone: why marketers need a people-driven approach to audience measurement

Procter & Gamble (P&G)

P&G is working with Amazon and Alibaba to solve the issue of 'ad overload'

Facebook's Sheryl Sandberg: we're going to show how ads ring the cash register

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Audience Project’s CEO on how the industry can become more transparent about data