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DMEXCO

Latest marketing and advertising news for DMEXCO, including insights and opinions.

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Dmexco co-founders depart as concern mounts that international participation will be lost

13 November 2017
Sponsored

Integral Ad Science’s CRO: brands are demanding custom metrics for greater transparency

27 September 2017
The Drum Network

Notes from Dmexco: pushing back and web version 3.0

25 September 2017
The Drum Network

Dmexco 2017: The top five takeaways for marketers from this year’s event

25 September 2017
Sponsored

Managing audiences across social media platforms: Insights from Dmexco

22 September 2017
Opinion

36 hours at Dmexco: three learnings from this year's festival

22 September 2017
Sponsored

How Adobe is helping advertisers ‘close the loop’ on measurement

20 September 2017
Sponsored

How to be brand safe: ‘Know your partner, use real-time blocking and multiple strategies’

20 September 2017

Samsung's top US marketer says ad agencies should feel threatened by influencers

20 September 2017
Sponsored

Adobe Ad Cloud’s VP on addressing ad fraud: ‘We’ve been early and aggressive’

15 September 2017

Diageo and P&G on the future of the media agency model

15 September 2017

YouTube unveils more original content, boasts ad viewability rate of 95%

14 September 2017
Opinion

Fragmentation & fake news: Why brands matter more than ever

14 September 2017

Unilever's VP of marketing: ‘working with startups isn’t an optional extra, it’s a strategic...

14 September 2017
Sponsored

Old-style metrics begone: why marketers need a people-driven approach to audience measurement

14 September 2017

P&G is working with Amazon and Alibaba to solve the issue of 'ad overload'

13 September 2017

Facebook's Sheryl Sandberg: we're going to show how ads ring the cash register

13 September 2017
Sponsored

Audience Project’s CEO on how the industry can become more transparent about data

13 September 2017

Facebook is rolling out more brand safety tools and applying for MRC accreditation

13 September 2017

'Creatives are embracing AI & machine learning to help them think differently about their jobs,'...

13 September 2017

Twitter CEO Jack Dorsey promises to refine 'clunky' ad model with improved measurement

13 September 2017

How to tell when someone is talking BS about AI

12 September 2017
Opinion

Why are media planners still planning like it's 2009?

12 September 2017

Pre-Dmexco update: Tremor rebrands as Telaria; Glispa’s M&A; Adobe’s new EMEA advertising boss;...

12 September 2017

Inside Mindshare's new 'programmable' approach to media planning and execution

07 September 2017
Sponsored

Programmatic: time to hit the reset button?

24 August 2017
Sponsored

Unable to attend Dmexco? We bring Dmexco to you

13 October 2016

P&G marketing VP Sophie Blum: 'measurement is the challenge ahead'

27 September 2016
Sponsored

Programmatic: can it really be a tool for branding? - The Drum Dmexco Debate

22 September 2016
Opinion

What Dmexco taught us about the state of the digital industry in 2016

19 September 2016

Why 2016 was the year Dmexco became more than 'the programmatic show'

19 September 2016

'We will not be a walled garden': AOL’s Tim Armstrong on the Verizon trifecta’s open strategy

19 September 2016
Sponsored

The Drum brings Dmexco to London with Dmexco Debrief

19 September 2016

Does branding have a place in short form video?

16 September 2016

Jack Dorsey seeks simpler Twitter, AOL predicts new Verizon stack's timeline and delegates...

16 September 2016

Jack Dorsey wants to reposition Twitter around news

15 September 2016
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