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DMEXCO

Latest marketing and advertising news for DMEXCO, including insights and opinions.

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A lesson in brand safety from Mark Ashworth at Oracle Data Cloud

08 October 2019
Opinion

Bauer Media: How adtech's 'cookie conundrum’ creates a digital audio opportunity

23 September 2019
Opinion

Personalisation without personal data?

23 September 2019
Opinion

Google’s glimpse of a world without adtech

18 September 2019

Publishers mount first-party data fightback against the digital advertising duopoly

16 September 2019

Brave's Johnny Ryan and IAB Europe clash over GDPR real-time bidding legality

13 September 2019

Gen Z believe they are the most receptive to online ads, finds Adobe

11 September 2019
Opinion

What to expect at this year's Dmexco

04 September 2019
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The enduring impact of viewability, according to IAS

02 October 2018
Opinion

Paul Gubbins: Thoughts from the programmatic coal face...

25 September 2018
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Dmexco – the five video trends on everyone’s lips

18 September 2018
The Drum Network

Ten things we learned at DMEXCO 2018 : including 5G, Pornhub & Bid Caching

18 September 2018
Opinion

Nicola Mendelsohn: Dmexco reminds us that privacy and innovation can go hand-in-hand

17 September 2018

Vertical video ads are coming to YouTube

12 September 2018

Facebook Messenger wants more ad dollars but it’s not ready to roll out autoplay video to all...

12 September 2018
Opinion

Nine essential Dmexco sessions for B2B marketers

10 September 2018
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DMEXCO speakers’ opinions on tomorrow’s digital marketing happening today

04 September 2018
The Drum Network

How to prepare for Dmexco 2018

28 August 2018

Dmexco co-founders depart as concern mounts that international participation will be lost

13 November 2017
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Integral Ad Science’s CRO: brands are demanding custom metrics for greater transparency

27 September 2017
The Drum Network

Notes from Dmexco: pushing back and web version 3.0

25 September 2017
The Drum Network

Dmexco 2017: The top five takeaways for marketers from this year’s event

25 September 2017
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Managing audiences across social media platforms: Insights from Dmexco

22 September 2017
Opinion

36 hours at Dmexco: three learnings from this year's festival

22 September 2017
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How Adobe is helping advertisers ‘close the loop’ on measurement

20 September 2017
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How to be brand safe: ‘Know your partner, use real-time blocking and multiple strategies’

20 September 2017

Samsung's top US marketer says ad agencies should feel threatened by influencers

20 September 2017
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Adobe Ad Cloud’s VP on addressing ad fraud: ‘We’ve been early and aggressive’

15 September 2017

Diageo and P&G on the future of the media agency model

15 September 2017

YouTube unveils more original content, boasts ad viewability rate of 95%

14 September 2017
Opinion

Fragmentation & fake news: Why brands matter more than ever

14 September 2017

Unilever's VP of marketing: ‘working with startups isn’t an optional extra, it’s a strategic...

14 September 2017
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Old-style metrics begone: why marketers need a people-driven approach to audience measurement

14 September 2017

P&G is working with Amazon and Alibaba to solve the issue of 'ad overload'

13 September 2017

Facebook's Sheryl Sandberg: we're going to show how ads ring the cash register

13 September 2017
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Audience Project’s CEO on how the industry can become more transparent about data

13 September 2017
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