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News and information on content marketing and how it is being used by brands, agencies and the media.

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Marketers lose faith in the efficacy of content marketing

15 March 2019
The Drum Network

How to ensure your 'Hero Content' doesn’t become a 'Brand Villain'

04 March 2019
The Drum Network

Let's use data science to overcome content fatigue

21 February 2019
The Drum Network

What it takes to become a video content hero

08 February 2019
The Drum Network

Custom content created by publishers outperforms brand-produced material finds Economist Group...

08 February 2019

Data-driven audience discovery is de rigueur, say The Drum Marketing Awards US judges

28 January 2019
The Drum Network

Zazzle Media call to industry for 2019 State of Content Marketing Survey

25 January 2019
The Drum Network

How to create a content strategy

16 January 2019
The Drum Network

Content strategy: saddling shooting stars and avoiding black holes

14 January 2019
Opinion

Marketers must take responsibility for race-to-the bottom content marketing

21 December 2018
Opinion

Data, delivery and distinctiveness: three ways to drive creativity across content marketing

18 December 2018
The Drum Network

Great content doesn't always have to be the prettiest

06 December 2018
Sponsored

In the rush for ‘more’ video content, brands are forgetting basic marketing: The Drum and JW...

04 December 2018
The Drum Network

Joined-up autonomy: enabling a truly global content strategy

19 November 2018

FCB expands FuelContent in India to strengthen its global reach

15 November 2018
Sponsored

Video: why and how it should be leveraged

15 November 2018
Sponsored

FB creative Caitlin Ryan loves the ability to create “Easter eggs” within a story for passionate...

02 November 2018
Sponsored

'We’re over the tipping point when it comes to a FB feed with dogs on a skateboard': The Drum...

30 October 2018

Finalists for The Drum Content Awards 2018 revealed

04 October 2018
Sponsored

How marketers are seeing value in a proven standard: The Drum & GumGum report on contextual...

02 October 2018
Opinion

Lessons for the world beyond interruption

26 September 2018

LinkedIn’s tips for creating more meaningful thought leadership pieces

25 September 2018

How marketers are seeing value in a proven standard: The Drum and GumGum release a report on...

12 September 2018

'Don't bet on mobile, prioritise it' says Oath's social boss: The Drum Content Awards

27 August 2018

Anda Gansca, chief executive and co-founder of Knotch on content measurement & regulation

26 July 2018

Meet The Drum Content Awards 2018 Judges: Oath, ESI Media, Adobe, Drum and FremantleMedia

25 July 2018

Content strategy matters and a new set of optics

25 July 2018

Roll of honour: how to win at The Drum Content Awards 2018

24 July 2018

SMPTE publishes audio watermark standard to bolster ad attribution on TV, set tops and mobile

09 July 2018

ESI Media, Initiative and We Are Pi offer tips on entering The Drum Content Awards 2018: "Brevity...

03 July 2018
The Drum Network

State of content marketing survey released by Zazzle Media

08 June 2018
The Drum Network

The future of content marketing up for debate at Kaizen event

04 May 2018
Opinion

The camera is the new keyboard

25 April 2018

How NBC harnesses social buzz to fuel fan fervor for This Is Us

24 April 2018

Grab boosts its drivers' coffers with in-car content partnership deal with Mediacorp

24 April 2018

Unilever's Lynx invests more ad budget in content as 'reach' becomes a meaningless metric

21 March 2018
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