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Content Marketing

News and information on content marketing and how it is being used by brands, agencies and the media.

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FCB expands FuelContent in India to strengthen its global reach

15 November 2018

'We’re over the tipping point when it comes to a FB feed with dogs on a skateboard': The Drum...

30 October 2018

Finalists for The Drum Content Awards 2018 revealed

04 October 2018

How marketers are seeing value in a proven standard: The Drum & GumGum report on contextual...

02 October 2018

Lessons for the world beyond interruption

26 September 2018

LinkedIn’s tips for creating more meaningful thought leadership pieces

25 September 2018

How marketers are seeing value in a proven standard: The Drum and GumGum release a report on...

12 September 2018

'Don't bet on mobile, prioritise it' says Oath's social boss: The Drum Content Awards

Anda Gansca, chief executive and co-founder of Knotch on content measurement & regulation

Meet The Drum Content Awards 2018 Judges: Oath, ESI Media, Adobe, Drum and FremantleMedia

Content strategy matters and a new set of optics

Roll of honour: how to win at The Drum Content Awards 2018

SMPTE publishes audio watermark standard to bolster ad attribution on TV, set tops and mobile

ESI Media, Initiative and We Are Pi offer tips on entering The Drum Content Awards 2018: "Brevity...

The Drum Network

State of content marketing survey released by Zazzle Media

The Drum Network

The future of content marketing up for debate at Kaizen event

The camera is the new keyboard

How NBC harnesses social buzz to fuel fan fervor for This Is Us

Grab boosts its drivers' coffers with in-car content partnership deal with Mediacorp

Unilever's Lynx invests more ad budget in content as 'reach' becomes a meaningless metric

Same insight, different output: how Pepsi is localising content ideas

Transparency in branded content: event takeaways from Facebook, New York Times and Bacardi...

27 February 2018

The Drum Network

The Financial Times launches whitepaper to boost content marketing performance in finance industry

21 February 2018

Why many brand publishers already know quality versus quantity and should speak out

11 February 2018

Brand publishers should learn quality versus quantity and shut up

05 February 2018

The Drum Network

How to boost your content discovery and promotion strategies

19 January 2018

The Drum Network

How to use search insights to supercharge your content production strategy

19 January 2018

The world’s most emotional ads… revealed

18 January 2018

The Drum Network

Grass is greener for Namgrass with We are Boutique

19 December 2017

Gant enlists Glasgow fashion students for digital magazine drive

06 December 2017

5 evergreen hacks for content marketing in 2018

04 December 2017

Group Nine Media appoints Christa Carone as president

01 December 2017

Publicis One launches content production hub in Malaysia named Prodigious

30 November 2017

Singapore will be the Southeast Asia hub for Oath content marketing agency RYOT Studio

14 November 2017

We Are Pi snap up top accolade while AnalogFolk sweep the board at The Drum Content Awards...

08 November 2017

Content marketing industry to be worth $412bn by 2021 following four-year growth spurt

06 November 2017