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News and information on content marketing and how it is being used by brands, agencies and the media.

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Your B2B brand shouldn’t be agile, according to Maersk and LabCorp’s top marketers

The Drum Content Awards

Jägermeister and Porsche among the winners at The Drum Awards for Content 2020

B2B marketers are struggling to produce enough content amid the pandemic

Content Marketing

General Mills’ Arjoon Bose on the merits of TikTok and influencers in content marketing

Content Marketing

From Google to General Mills: meet this year’s jury for The Drum Awards for Content

Promoted

Scaling the creative content gap: how Covid-19 is intensifying the need for automation

Award Winning Stories: How Rockwool tapped Bond to celebrate its heritage

Promoted

All Weather Marketing Part 3: marketing brand to the CFO

Content Marketing

Lessons from lockdown: inside Fender's coronavirus marketing retune

Promoted

Discover how to collaborate seamlessly with your global team and execute the best multichannel...

In-house content creation set to increase in 2020

Promoted

Trends with Benefits on YouTube: How brands can tap into key audience trends to stay relevant...

Vidcon Asia Q&A with Sadaf Zarrar on how Coke Studio is bringing the brand's value to life

Promoted

Three ways to help ‘gifters’ and ‘giftees’ during the Christmas season on YouTube

Promoted

Artificial intelligence: the fall of the Mad Men and the rise of the machines

Promoted

How LadBible, Buzzfeed and other 'new age' publishers are combining data and content to thrive

Content Marketing

ShortsTV aims to remain ad-free as subscribers double in six months

Content Marketing

Adding the word 'context' is just more jargon: The Drum Content Awards 2019 judging panel

Promoted

Creativity’s demise is much exaggerated as tech gives it a new lease of life

Promoted

Halloween: How brands can harness a unique opportunity to engage audiences

Promoted

Semantic content analysis will disrupt marketing – for the better

‘Who actually loves authentic content?’ Brands need to understand their value exchange

Content Marketing

Pepsi, Sky, AT&T, Mars, Santander, Dove: The Drum Content Awards 2019 full list of finalists

Why brands are becoming publishers and why you should too

The Drum Content Awards

Hearst, Virtue, Publicis Media, Iris Worldwide: Meet The Drum Content Awards Judges 2019

TUI head of brand to chair The Drum Content Awards 2019

The only magic of content is that it makes your brand disappear

Content Marketing

Zombies, Man Utd, Network Rail, Kronenbourg: The Drum Content Awards 2019 open for entries

The Drum Network

Why it’s time to embrace digital experience platforms (DXPs)

Promoted

Content: the cornerstone of digital experience

The Drum Network

Why it pays to get your hub content right

The Drum Network

Survey reveals disconnect between marketers’ reduced PR spend and increased desire for brand...

‘Content’ is the worst word in marketing

Marketers lose faith in the efficacy of content marketing

The Drum Network

How to ensure your 'Hero Content' doesn’t become a 'Brand Villain'

The Drum Network

Let's use data science to overcome content fatigue

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From our Open Mic Members

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