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Content Marketing

News and information on content marketing and how it is being used by brands, agencies and the media.

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Creativity’s demise is much exaggerated as tech gives it a new lease of life

18 October 2019
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The evolution of ‘new age’ publishers: Combining data and content to thrive

14 October 2019
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Halloween: How brands can harness a unique opportunity to engage audiences

11 October 2019
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Semantic content analysis will disrupt marketing – for the better

01 October 2019
Opinion

‘Who actually loves authentic content?’ Brands need to understand their value exchange

30 September 2019

Pepsi, Sky, AT&T, Mars, Santander, Dove: The Drum Content Awards 2019 full list of finalists

18 September 2019
Opinion

Why brands are becoming publishers and why you should too

02 September 2019

Hearst, Virtue, Publicis Media, Iris Worldwide: Meet The Drum Content Awards Judges 2019

15 July 2019

TUI head of brand to chair The Drum Content Awards 2019

08 July 2019
Opinion

The only magic of content is that it makes your brand disappear

02 July 2019

Zombies, Man Utd, Network Rail, Kronenbourg: The Drum Content Awards 2019 open for entries

13 June 2019
The Drum Network

Why it’s time to embrace digital experience platforms (DXPs)

07 June 2019
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Content: the cornerstone of digital experience

31 May 2019
The Drum Network

Why it pays to get your hub content right

08 May 2019
The Drum Network

Survey reveals disconnect between marketers’ reduced PR spend and increased desire for brand...

12 April 2019
Opinion

‘Content’ is the worst word in marketing

01 April 2019

Marketers lose faith in the efficacy of content marketing

15 March 2019
The Drum Network

How to ensure your 'Hero Content' doesn’t become a 'Brand Villain'

04 March 2019
The Drum Network

Let's use data science to overcome content fatigue

21 February 2019
The Drum Network

What it takes to become a video content hero

08 February 2019
The Drum Network

Custom content created by publishers outperforms brand-produced material finds Economist Group...

08 February 2019

Data-driven audience discovery is de rigueur, say The Drum Marketing Awards US judges

28 January 2019
The Drum Network

Zazzle Media call to industry for 2019 State of Content Marketing Survey

25 January 2019
The Drum Network

How to create a content strategy

16 January 2019
The Drum Network

Content strategy: saddling shooting stars and avoiding black holes

14 January 2019
Opinion

Marketers must take responsibility for race-to-the bottom content marketing

21 December 2018
Opinion

Data, delivery and distinctiveness: three ways to drive creativity across content marketing

18 December 2018
The Drum Network

Great content doesn't always have to be the prettiest

06 December 2018
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In the rush for ‘more’ video content, brands are forgetting basic marketing: The Drum and JW...

04 December 2018
The Drum Network

Joined-up autonomy: enabling a truly global content strategy

19 November 2018

FCB expands FuelContent in India to strengthen its global reach

15 November 2018
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Video: why and how it should be leveraged

15 November 2018
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FB creative Caitlin Ryan loves the ability to create “Easter eggs” within a story for passionate...

02 November 2018
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'We’re over the tipping point when it comes to a FB feed with dogs on a skateboard': The Drum...

30 October 2018

Finalists for The Drum Content Awards 2018 revealed

04 October 2018
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How marketers are seeing value in a proven standard: The Drum & GumGum report on contextual...

02 October 2018
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