Skip to content

Content Marketing

News and information on content marketing and how it is being used by brands, agencies and the media.

Never miss a beat, sign up to your newsletter

SMPTE publishes audio watermark standard to bolster ad attribution on TV, set tops and mobile

ESI Media, Initiative and We Are Pi offer tips on entering The Drum Content Awards 2018: "Brevity...

The Drum Network

State of content marketing survey released by Zazzle Media

The Drum Network

The future of content marketing up for debate at Kaizen event

The camera is the new keyboard

How NBC harnesses social buzz to fuel fan fervor for This Is Us

Grab boosts its drivers' coffers with in-car content partnership deal with Mediacorp

Unilever's Lynx invests more ad budget in content as 'reach' becomes a meaningless metric

Same insight, different output: how Pepsi is localising content ideas

Transparency in branded content: event takeaways from Facebook, New York Times and Bacardi...

27 February 2018

The Drum Network

The Financial Times launches whitepaper to boost content marketing performance in finance industry

21 February 2018

Why many brand publishers already know quality versus quantity and should speak out

11 February 2018

Brand publishers should learn quality versus quantity and shut up

05 February 2018

The Drum Network

How to boost your content discovery and promotion strategies

19 January 2018

The Drum Network

How to use search insights to supercharge your content production strategy

19 January 2018

The world’s most emotional ads… revealed

18 January 2018

The Drum Network

Grass is greener for Namgrass with We are Boutique

19 December 2017

Gant enlists Glasgow fashion students for digital magazine drive

06 December 2017

5 evergreen hacks for content marketing in 2018

04 December 2017

Group Nine Media appoints Christa Carone as president

01 December 2017

Publicis One launches content production hub in Malaysia named Prodigious

30 November 2017

Singapore will be the Southeast Asia hub for Oath content marketing agency RYOT Studio

14 November 2017

We Are Pi snap up top accolade while AnalogFolk sweep the board at The Drum Content Awards...

08 November 2017

Content marketing industry to be worth $412bn by 2021 following four-year growth spurt

06 November 2017

When content marketing turns smart: tips on how data can help creativity

19 October 2017

Content marketing agencies you should use to improve your business brand fast

05 October 2017

GroupM forms strategic alliance with Alibaba to redefine the landscape of brand marketing in...

26 September 2017

10 questions with... Andrew Canter, Global CEO, The Branded Content Marketing Association

11 September 2017

Mediacorp launches Bloomr.SG to improve branded content offerings

11 September 2017

Jack Daniel's taps Oath to spread the word of cocktails, food and its 'authentic place in pop...

04 September 2017

Inbound marketing and man buns: a series of unfortunate events

The unexpected in-house benefits of content marketing

Acceleration Partners managing director on the challenges of moving business to the UK and...

Extensions available now for The Drum Content Awards 2017

The real swindlers are those making a reputation by trashing content

Builtvisible: Strategic content helps build new audience for Met Office