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Content Marketing

News and information on content marketing and how it is being used by brands, agencies and the media.

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Zombies, Man Utd, Network Rail, Kronenbourg: The Drum Content Awards 2019 open for entries

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Why it’s time to embrace digital experience platforms (DXPs)

Content: the cornerstone of digital experience

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Why it pays to get your hub content right

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Survey reveals disconnect between marketers’ reduced PR spend and increased desire for brand...

‘Content’ is the worst word in marketing

Marketers lose faith in the efficacy of content marketing

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How to ensure your 'Hero Content' doesn’t become a 'Brand Villain'

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Let's use data science to overcome content fatigue

21 February 2019

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What it takes to become a video content hero

08 February 2019

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Custom content created by publishers outperforms brand-produced material finds Economist Group...

08 February 2019

Data-driven audience discovery is de rigueur, say The Drum Marketing Awards US judges

28 January 2019

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Zazzle Media call to industry for 2019 State of Content Marketing Survey

25 January 2019

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How to create a content strategy

16 January 2019

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Content strategy: saddling shooting stars and avoiding black holes

14 January 2019

Marketers must take responsibility for race-to-the bottom content marketing

21 December 2018

Data, delivery and distinctiveness: three ways to drive creativity across content marketing

18 December 2018

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Great content doesn't always have to be the prettiest

06 December 2018

In the rush for ‘more’ video content, brands are forgetting basic marketing: The Drum and JW...

04 December 2018

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Joined-up autonomy: enabling a truly global content strategy

19 November 2018

FCB expands FuelContent in India to strengthen its global reach

15 November 2018

Video: why and how it should be leveraged

15 November 2018

FB creative Caitlin Ryan loves the ability to create “Easter eggs” within a story for passionate...

02 November 2018

'We’re over the tipping point when it comes to a FB feed with dogs on a skateboard': The Drum...

30 October 2018

Finalists for The Drum Content Awards 2018 revealed

04 October 2018

How marketers are seeing value in a proven standard: The Drum & GumGum report on contextual...

02 October 2018

Lessons for the world beyond interruption

26 September 2018

LinkedIn’s tips for creating more meaningful thought leadership pieces

25 September 2018

How marketers are seeing value in a proven standard: The Drum and GumGum release a report on...

12 September 2018

'Don't bet on mobile, prioritise it' says Oath's social boss: The Drum Content Awards

Anda Gansca, chief executive and co-founder of Knotch on content measurement & regulation

Meet The Drum Content Awards 2018 Judges: Oath, ESI Media, Adobe, Drum and FremantleMedia

Content strategy matters and a new set of optics

Roll of honour: how to win at The Drum Content Awards 2018

SMPTE publishes audio watermark standard to bolster ad attribution on TV, set tops and mobile

ESI Media, Initiative and We Are Pi offer tips on entering The Drum Content Awards 2018: "Brevity...