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Content Marketing

News and information on content marketing and how it is being used by brands, agencies and the media.

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Hearst, Virtue, Publicis Media, Iris Worldwide: Meet The Drum Content Awards Judges 2019

15 July 2019

TUI head of brand to chair The Drum Content Awards 2019

08 July 2019
Opinion

The only magic of content is that it makes your brand disappear

02 July 2019

Zombies, Man Utd, Network Rail, Kronenbourg: The Drum Content Awards 2019 open for entries

13 June 2019
The Drum Network

Why it’s time to embrace digital experience platforms (DXPs)

07 June 2019
Advertisement Feature

Content: the cornerstone of digital experience

31 May 2019
The Drum Network

Why it pays to get your hub content right

08 May 2019
The Drum Network

Survey reveals disconnect between marketers’ reduced PR spend and increased desire for brand...

12 April 2019
Opinion

‘Content’ is the worst word in marketing

01 April 2019

Marketers lose faith in the efficacy of content marketing

15 March 2019
The Drum Network

How to ensure your 'Hero Content' doesn’t become a 'Brand Villain'

04 March 2019
The Drum Network

Let's use data science to overcome content fatigue

21 February 2019
The Drum Network

What it takes to become a video content hero

08 February 2019
The Drum Network

Custom content created by publishers outperforms brand-produced material finds Economist Group...

08 February 2019

Data-driven audience discovery is de rigueur, say The Drum Marketing Awards US judges

28 January 2019
The Drum Network

Zazzle Media call to industry for 2019 State of Content Marketing Survey

25 January 2019
The Drum Network

How to create a content strategy

16 January 2019
The Drum Network

Content strategy: saddling shooting stars and avoiding black holes

14 January 2019
Opinion

Marketers must take responsibility for race-to-the bottom content marketing

21 December 2018
Opinion

Data, delivery and distinctiveness: three ways to drive creativity across content marketing

18 December 2018
The Drum Network

Great content doesn't always have to be the prettiest

06 December 2018
Advertisement Feature

In the rush for ‘more’ video content, brands are forgetting basic marketing: The Drum and JW...

04 December 2018
The Drum Network

Joined-up autonomy: enabling a truly global content strategy

19 November 2018

FCB expands FuelContent in India to strengthen its global reach

15 November 2018
Advertisement Feature

Video: why and how it should be leveraged

15 November 2018
Advertisement Feature

FB creative Caitlin Ryan loves the ability to create “Easter eggs” within a story for passionate...

02 November 2018
Advertisement Feature

'We’re over the tipping point when it comes to a FB feed with dogs on a skateboard': The Drum...

30 October 2018

Finalists for The Drum Content Awards 2018 revealed

04 October 2018
Advertisement Feature

How marketers are seeing value in a proven standard: The Drum & GumGum report on contextual...

02 October 2018
Opinion

Lessons for the world beyond interruption

26 September 2018

LinkedIn’s tips for creating more meaningful thought leadership pieces

25 September 2018

How marketers are seeing value in a proven standard: The Drum and GumGum release a report on...

12 September 2018

'Don't bet on mobile, prioritise it' says Oath's social boss: The Drum Content Awards

27 August 2018

Anda Gansca, chief executive and co-founder of Knotch on content measurement & regulation

26 July 2018

Meet The Drum Content Awards 2018 Judges: Oath, ESI Media, Adobe, Drum and FremantleMedia

25 July 2018

Content strategy matters and a new set of optics

25 July 2018
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