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Content Marketing

News and information on content marketing and how it is being used by brands, agencies and the media.

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Discover how to collaborate seamlessly with your global team and execute the best multichannel...

11 February 2020

In-house content creation set to increase in 2020

12 December 2019

Trends with Benefits on YouTube: How brands can tap into key audience trends to stay relevant...

20 November 2019

Vidcon Asia Q&A with Sadaf Zarrar on how Coke Studio is bringing the brand's value to life

20 November 2019

Three ways to help ‘gifters’ and ‘giftees’ during the Christmas season on YouTube

11 November 2019

Artificial intelligence: the fall of the Mad Men and the rise of the machines

08 November 2019

How LadBible, Buzzfeed and other 'new age' publishers are combining data and content to thrive

01 November 2019

ShortsTV aims to remain ad-free as subscribers double in six months

30 October 2019

Adding the word 'context' is just more jargon: The Drum Content Awards 2019 judging panel

21 October 2019

Creativity’s demise is much exaggerated as tech gives it a new lease of life

18 October 2019

Halloween: How brands can harness a unique opportunity to engage audiences

11 October 2019

Semantic content analysis will disrupt marketing – for the better

01 October 2019

‘Who actually loves authentic content?’ Brands need to understand their value exchange

30 September 2019

Pepsi, Sky, AT&T, Mars, Santander, Dove: The Drum Content Awards 2019 full list of finalists

18 September 2019

Why brands are becoming publishers and why you should too

02 September 2019

Hearst, Virtue, Publicis Media, Iris Worldwide: Meet The Drum Content Awards Judges 2019

TUI head of brand to chair The Drum Content Awards 2019

The only magic of content is that it makes your brand disappear

Zombies, Man Utd, Network Rail, Kronenbourg: The Drum Content Awards 2019 open for entries

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Why it’s time to embrace digital experience platforms (DXPs)

Content: the cornerstone of digital experience

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Why it pays to get your hub content right

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Survey reveals disconnect between marketers’ reduced PR spend and increased desire for brand...

‘Content’ is the worst word in marketing

Marketers lose faith in the efficacy of content marketing

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How to ensure your 'Hero Content' doesn’t become a 'Brand Villain'

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Let's use data science to overcome content fatigue

21 February 2019

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What it takes to become a video content hero

08 February 2019

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Custom content created by publishers outperforms brand-produced material finds Economist Group...

08 February 2019

Data-driven audience discovery is de rigueur, say The Drum Marketing Awards US judges

28 January 2019

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Zazzle Media call to industry for 2019 State of Content Marketing Survey

25 January 2019

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How to create a content strategy

16 January 2019

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Content strategy: saddling shooting stars and avoiding black holes

14 January 2019

Marketers must take responsibility for race-to-the bottom content marketing

21 December 2018

Data, delivery and distinctiveness: three ways to drive creativity across content marketing

18 December 2018

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Great content doesn't always have to be the prettiest

06 December 2018

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