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Content Marketing

News and information on content marketing and how it is being used by brands, agencies and the media.

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B2B Marketing

B2B marketers are struggling to produce enough content amid the pandemic

09 October 2020
Content Marketing

General Mills’ Arjoon Bose on the merits of TikTok and influencers in content marketing

15 September 2020
Content Marketing

From Google to General Mills: meet this year’s jury for The Drum Awards for Content

09 September 2020
Promoted

Scaling the creative content gap: how Covid-19 is intensifying the need for automation

02 August 2020
B2B Marketing

Award Winning Stories: How Rockwool tapped Bond to celebrate its heritage

17 July 2020
Promoted

All Weather Marketing Part 3: marketing brand to the CFO

01 July 2020
Content Marketing

Lessons from lockdown: inside Fender's coronavirus marketing retune

07 May 2020
Promoted

Discover how to collaborate seamlessly with your global team and execute the best multichannel...

11 February 2020
Open Mic

In-house content creation set to increase in 2020

12 December 2019
Promoted

Trends with Benefits on YouTube: How brands can tap into key audience trends to stay relevant...

20 November 2019
Opinion

Vidcon Asia Q&A with Sadaf Zarrar on how Coke Studio is bringing the brand's value to life

20 November 2019
Promoted

Three ways to help ‘gifters’ and ‘giftees’ during the Christmas season on YouTube

11 November 2019
Promoted

Artificial intelligence: the fall of the Mad Men and the rise of the machines

08 November 2019
Promoted

How LadBible, Buzzfeed and other 'new age' publishers are combining data and content to thrive

01 November 2019
Content Marketing

ShortsTV aims to remain ad-free as subscribers double in six months

30 October 2019
Content Marketing

Adding the word 'context' is just more jargon: The Drum Content Awards 2019 judging panel

21 October 2019
Promoted

Creativity’s demise is much exaggerated as tech gives it a new lease of life

18 October 2019
Promoted

Halloween: How brands can harness a unique opportunity to engage audiences

11 October 2019
Promoted

Semantic content analysis will disrupt marketing – for the better

01 October 2019
Opinion

‘Who actually loves authentic content?’ Brands need to understand their value exchange

30 September 2019
Content Marketing

Pepsi, Sky, AT&T, Mars, Santander, Dove: The Drum Content Awards 2019 full list of finalists

18 September 2019
Opinion

Why brands are becoming publishers and why you should too

02 September 2019
The Drum Content Awards

Hearst, Virtue, Publicis Media, Iris Worldwide: Meet The Drum Content Awards Judges 2019

15 July 2019
tui

TUI head of brand to chair The Drum Content Awards 2019

08 July 2019
Opinion

The only magic of content is that it makes your brand disappear

02 July 2019
Content Marketing

Zombies, Man Utd, Network Rail, Kronenbourg: The Drum Content Awards 2019 open for entries

13 June 2019
The Drum Network

Why it’s time to embrace digital experience platforms (DXPs)

07 June 2019
Promoted

Content: the cornerstone of digital experience

31 May 2019
The Drum Network

Why it pays to get your hub content right

08 May 2019
The Drum Network

Survey reveals disconnect between marketers’ reduced PR spend and increased desire for brand...

12 April 2019
Opinion

‘Content’ is the worst word in marketing

01 April 2019
marketers

Marketers lose faith in the efficacy of content marketing

15 March 2019
The Drum Network

How to ensure your 'Hero Content' doesn’t become a 'Brand Villain'

04 March 2019
The Drum Network

Let's use data science to overcome content fatigue

21 February 2019
The Drum Network

What it takes to become a video content hero

08 February 2019
The Drum Network

Custom content created by publishers outperforms brand-produced material finds Economist Group...

08 February 2019
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