A marketer’s guide to composable content: what you need to know
Creating and publishing content shouldn’t be as time-consuming or tedious as it is. How can marketers make their jobs easier? It starts with refining content strategies based on leading omnichannel, personalization, and design methodologies — and a little thing called composable content.
Composable content is defined as both the output and process of orchestrating and structuring digital content from any system
Digital content is everywhere. It’s web copy, internal knowledge resources, product information, customer details, email promotions, social media posts, paid ads, and everything in between.
Which is great – as long as you aren’t the one tasked with managing it. As if creating this content from scratch isn’t hard enough, reusing it – quickly and easily – is often a manual copy-and-paste exercise.
Enter composable content. Defined as both the output and the process of orchestrating and structuring digital content from any system, it allows teams to quickly shape dynamic experiences for distinct audiences, across digital channels.
So, how can marketers and creatives use composable content to their advantage? How can they spend less time looking for what they need and more time building their next best idea?
Contentful’s Marketer’s Guide to Composable Content explores the key elements of modern digital content strategies and why composable content is not a trend — but an essential tool helping marketers step firmly and confidently into the omnichannel era.
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