Read our new manifesto

Skip to content

BT Sport

Latest marketing and advertising news for BT Sport, including insights and opinions.

Never miss a beat, sign up to your newsletter

Just Eat's funny idents for BT Sport lip sync football commentary with takeaway musings

BT Sport AI 'scripts' the next Premier League season to prove football is unpredictable

How ITV will flex its ‘marketing power’ to battle BT and Sky in PPV boxing

Sky and BT renew vows with exclusive sports partnership for Ireland

Unlikely duo Kevin Bacon and Delia Smith bond over a Norwich City game in EE BT Sport push

BT Sport unleashes super-charged schoolgirl to nutmeg and tackle its sports stars

Mobile World Congress day one: here's what you need to know

BT Sport MD explains why the Premier League rights are vital to the wider BT Group

Sky and BT retain Premier League rights in £4.46bn deal

Channel 4 to now offer ad sales service to digital content platforms to increase revenue

Why BT Sport sees social media platforms as friends not foes

BT Sport continues foray into live streaming with Twitter punditry show

BT's group brand director on digital transformation and the increase of beacons and tracking...

Sports Marketing

Sky no longer the limit for sports rights as digital players make their presence felt

Sports Marketing

BoxNation outpunches Sky for UK rights to Golovkin vs Alvarez mega fight

Why Snapchat and BT Sport have just inked a landmark deal for Uefa Champions League

BT Sport to show free 360 degree VR live stream of Champions League final on YouTube

TV executive exodus continues as BT’s head of television quits

BT Sport gives pub teams the chance to play at famous football grounds with 'Pub Cup' tournament

BT Sport considering record bid for exclusive rights to Scottish football

BT Sport boosts social footprint by 1730% during Barcelona's historic Champions League comeback

Premier League given greater powers to curb illegal streams through Kodi following High Court...

BT outbids Sky for Champions League TV rights and promises free highlights on social media

BT and Sky play down appetite for big budget Uefa Champions League TV rights as broadcasters...

BT Sport secures Fifa 17 broadcast rights from EA Sports

Sports Marketing

The problem for sports broadcasters' declining viewing figures goes beyond just live streaming

BT Sport partners with Google as it aims to show the future of personalised TV ad breaks

UK Top Shazamed Ads: Fiat 500 takes back the top spot as Fifa is knocked from the chart

Sky Sports to stream Soccer Saturday on Facebook and YouTube for Premier League kick off

Ofcom drops Premier League broadcast rights investigation

UK Top Shazamed Ads: BT Sport storms into the chart and claims first place

BT’s media business stays with GroupM as new division of agency is opened

EE and BT may have launched a dual ad campaign but their marketing remains distinct, says EE...

BT Sport agrees new broadcast deal with UFC

BT's first major content tie up with EE will offer mobile customers free BT Sport

Champions League

Uefa seeking new ad partner to boost waning Champions League