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BT Sport

Latest marketing and advertising news for BT Sport, including insights and opinions.

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Just Eat's funny idents for BT Sport lip sync football commentary with takeaway musings

11 August 2019

BT Sport AI 'scripts' the next Premier League season to prove football is unpredictable

30 July 2019

How ITV will flex its ‘marketing power’ to battle BT and Sky in PPV boxing

22 February 2019

Sky and BT renew vows with exclusive sports partnership for Ireland

31 October 2018

Unlikely duo Kevin Bacon and Delia Smith bond over a Norwich City game in EE BT Sport push

03 August 2018

BT Sport unleashes super-charged schoolgirl to nutmeg and tackle its sports stars

01 August 2018

Mobile World Congress day one: here's what you need to know

26 February 2018

BT Sport MD explains why the Premier League rights are vital to the wider BT Group

26 February 2018

Sky and BT retain Premier League rights in £4.46bn deal

13 February 2018

Channel 4 to now offer ad sales service to digital content platforms to increase revenue

03 January 2018

Why BT Sport sees social media platforms as friends not foes

14 September 2017

BT Sport continues foray into live streaming with Twitter punditry show

18 August 2017

BT's group brand director on digital transformation and the increase of beacons and tracking...

10 August 2017

Sports Marketing

Sky no longer the limit for sports rights as digital players make their presence felt

02 August 2017

Sports Marketing

BoxNation outpunches Sky for UK rights to Golovkin vs Alvarez mega fight

19 June 2017

Why Snapchat and BT Sport have just inked a landmark deal for Uefa Champions League

01 June 2017

BT Sport to show free 360 degree VR live stream of Champions League final on YouTube

16 May 2017

TV executive exodus continues as BT’s head of television quits

08 May 2017

BT Sport gives pub teams the chance to play at famous football grounds with 'Pub Cup' tournament

12 April 2017

BT Sport considering record bid for exclusive rights to Scottish football

16 March 2017

BT Sport boosts social footprint by 1730% during Barcelona's historic Champions League comeback

09 March 2017

Premier League given greater powers to curb illegal streams through Kodi following High Court...

09 March 2017

BT outbids Sky for Champions League TV rights and promises free highlights on social media

06 March 2017

BT and Sky play down appetite for big budget Uefa Champions League TV rights as broadcasters...

03 March 2017

BT Sport secures Fifa 17 broadcast rights from EA Sports

23 February 2017

Sports Marketing

The problem for sports broadcasters' declining viewing figures goes beyond just live streaming

10 November 2016

BT Sport partners with Google as it aims to show the future of personalised TV ad breaks

08 September 2016

UK Top Shazamed Ads: Fiat 500 takes back the top spot as Fifa is knocked from the chart

16 August 2016

Sky Sports to stream Soccer Saturday on Facebook and YouTube for Premier League kick off

13 August 2016

Ofcom drops Premier League broadcast rights investigation

09 August 2016

UK Top Shazamed Ads: BT Sport storms into the chart and claims first place

09 August 2016

BT’s media business stays with GroupM as new division of agency is opened

05 August 2016

EE and BT may have launched a dual ad campaign but their marketing remains distinct, says EE...

01 August 2016

BT Sport agrees new broadcast deal with UFC

27 July 2016

BT's first major content tie up with EE will offer mobile customers free BT Sport

11 July 2016

Champions League

Uefa seeking new ad partner to boost waning Champions League

02 June 2016