Creativity Brand Purpose Brand Strategy

Ads of the Week: Corona unveils secret message and Glebe Farm goads Oatly

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By Amy Houston | Reporter

May 11, 2022 | 5 min read

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

This week, Corona revealed a sun-drenched billboard activation at Brighton’s seafront (that you had to catch at the exact right moment), Glebe Farm took over Victoria Station for the day with a series of billboards asking for help to “pay off our lawyers" after winning its court battle against Oatly, and relationship charity Relate highlighted the topic of sexual health among the over-65s with some unexpected vegetable-themed condoms.

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Corona’s billboard in Brighton

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Corona: 100% Natural by Wieden+Kennedy

Corona revealed a sun-drenched billboard activation at Brighton’s seafront that came to life during golden hour to celebrate its ‘100% Natural’ campaign.

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Glebe Farm: Help Us Pay Our Lawyers by Glebe Farm

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After winning its court battle against milk-alternative brand Oatly, family-owned Glebe Farm took over Victoria Station for the day with a series of billboards asking for help to “pay off our lawyers.”

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Relate: The Rise of Horniculture by Ogilvy UK

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A new campaign from Relate brought the topic of sexual health among the over-65s to an unexpected environment... the garden center.

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Marcus Rashford Mural by Reuben Dangoor by Beats By Dre

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A massive mural of Manchester United forward Marcus Rashford wearing Beats By Dre earphones popped up in the Shudehill area of the city.

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Tyrrells: Splendid News by St Luke’s

Tyrrells launched its first TV ad campaign that adopted a ‘breaking news’-style format using black-and-white Pathé footage of the public alongside larger-than-life colorful images of the lentil crisps and their ingredients.

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Lego: The Most Boring Room Ever by Ketchum

What would happen if you left six kids in one boring room with nothing more than a roll of paper? That’s what Lego wanted to find out as part of its ‘Build a World of Play’ campaign.

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BT: Broadband Nightmares by Saatchi & Saatchi

BT released a new ad that takes the form of a short horror movie to demonstrate the power of its broadband.

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American Express: The Card Is For Business, The Points Are For Pleasure by DentsuMB UK

American Express took the ‘business at the front, party in the back’ sentiment to a whole new level in its biggest UK campaign push to date.

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Microsoft: Anthem For All by McCann

In partnership with The Invictus Games Foundation, Microsoft used the power of tech to create new ways that veterans can take part in the games – not through playing sport, however, but rather through playing music.

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