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Categories Marketing Agencies Creative Media Sustainability Technology

Brand safety

Brand safety keeps a brand's reputation safe from any negative or damaging influence online. We explore the safety strategies global brands use to protect their image and reputation, especially on the social media platforms that play an influential role in the flow of information.

Dark social
Premium Item

18 Apr 2023

7 min read
Master the dark arts of ‘dark social’
brand safety
Bud Light cans in fridge

18 Apr 2023

9 min read
Bud Light’s PR fiasco: ‘it pandered to a dwindling base and embraced hate’
budweiser
Dylan Mulvaney holding a can of Bud Light in an Instagram post

14 Apr 2023

9 min read
Anheuser-Busch responds to backlash over Bud Light partnership with trans influencer
AB InBev
Australian Government proposes changes to privacy act including restricting targeted advertising

14 Apr 2023

4 min read
Australian industry bodies warn against legislative changes to targeted advertising
australia
Etihad greenwashing

11 Apr 2023

3 min read
Etihad latest airline to fall foul of ASA greenwashing rules
sustainability
Protecting your brand from fake information
Premium Item

11 Apr 2023

8 min read
Fake. Fake. Fake. How to protect your brand from false information
Social Media
a woman uses an AR beauty filter

09 Apr 2023

7 min read
‘We applaud this movement of transparency’: marketers react to French influencer law
beauty
The Twitter logo, with the white bird replaced by flames
Premium Item

06 Apr 2023

5 min read
Which brands will actually pay for Twitter’s pay-to-play verification?
Social Media
Ace & Tate
Premium Item

06 Apr 2023

5 min read
Ace & Tate wants to show you its glasses are cool, then tell you they’re sustainable
sustainability

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024