Brand Integration


General Motors integration in Transformers 5
Three Olives integration at Coachella with artist /influencer Halsey
On the rise: Endless opportunity
Steps for success
The definitive guide to brand integration
“The data that we’ve looked at shows that  there are still 98% of available integration  impressions not captured, meaning that  no one is taking advantage of them. There’s plenty of tonnage out there.”
The definitive guide to brand integration

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From in-depth brand strategy breakdowns to global CMO interviews and the latest ad spend figures, here we bring together all the insights and information the modern marketer needs to succeed.


The home of agency advice, from winning accounts to scaling up and selling up. This is where agency owners and managers can find and share expert knowledge on running brilliant businesses.


Complete coverage of the world's best new ad campaigns and commercial creative work. Watch the latest ads and then come behind the scenes as we show you how they were made.


We take you to where marketing meets media, going inside the world’s biggest publishers, platforms and broadcasters as we explore how to plan and buy advertising in a rapidly evolving media world.


Sustainability is no longer just a trend, instead, it is now incorporated into almost every business strategy. We take a closer look at the sustainable marketing, or green marketing, strategies brands are using to promote environmental, social and economic issues around the world.


From the boom in e-commerce to the battles raging over data, we are very much in the era of digital transformation. Here, we explore what this profound period of change means for marketing.

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The only place to discover the best work from around the world, entered into The Drum Awards. And the only place to read the success stories behind the winning work.