The Drum Awards Festival - Extended Deadline

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ICYMI: Ford, Home Depot & Reckitt on what’s next for creativity

By Jenni Baker, journalist

July 15, 2021 | 4 min read

There has never been a more dynamic and pivotal moment for creativity. To delve deep into what top brands and agencies are doing right now, The Drum hosted the global Creative Transformation Festival. It tackled many of the biggest topics impacting the world of creativity today.

Ford, Shutterstock, Home Depot & Reckitt on what’s next for creativity

Ford, Shutterstock, Home Depot & Reckitt on what’s next for creativity

We realize that not everyone had time to tune in for all of the sessions so we’ve curated the top sessions featuring speakers from Ford, Reckitt, Home Depot and other top thought leaders. All sessions are free to watch and available on demand so you can get a dose of inspiration whenever you like. Here are the top-five sessions we recommend:

1. Ford CMO talks electric cars, Reddit, MLB and Jimmy Fallon


Electric cars. A brand new rush of marketing spend and excitement. New partnerships with Reddit, MLB and even Jimmy Fallon. There’s a lot of stuff going on at America’s oldest automaker - but what’s new and what’s next? Ford’s chief marketing officer Suzy Deering sat down with The Drum’s US editor Kenneth Hein for a fireside chat to reveal all...

2. Reckitt, Syte and LiveArea discuss how to recalibrate CX with innovation


Three quarters of consumers expect a ‘now’ service within five minutes of making contact online, according to McKinsey & Company – and that’s if they haven’t left the website within seconds of visiting. Hear from Jos Harrison, global head of brand experience and design at Reckitt; Shir Ibgui, partnerships manager at Syte and Barry Fiske, senior vice-president, experience and innovation, LiveArea, to learn what brands need to do internally to create best-in-class experiences and meaningfully engage target audiences – not only online, but across all key touchpoints.

3. How Home Depot is building consumer love with the help of data


Digital habits forged by the pandemic are now indelible and now, as the world opens up, hear from Home Depot’s senior manager of marketing, Shavonne M Clark, on how the brand is successfully leveraging data to build and maintain relationships with its customers. Not only that, the session offers actionable solutions for maintaining brand affinity as behaviors change in a post-pandemic landscape.

4. Shiseido Group, TBWA, Vevo and Shutterstock on solving the world’s problems through collaboration


No child should have to trek 180 minutes every day just to be able to get an education. Sadly, that is the case for young Amir in a remote region of Nepal – so The Drum and Shutterstock have partnered with United World Schools and a team of creatives to create a purposeful campaign to raise funds through the ‘180 Challenge’. This session goes behind the scenes to discover how a team of creatives from Shiseido Group, TBWA and Vevo, based in different parts of the world, came together remotely and put the power of collaboration to the test.

5. 72andSunny on creative lessons learned in lockdown

After over a year working amid the pandemic, the world’s best creatives have learned a thing or two about making great work. This fireside chat with Matt Murphy, co-chief creative officer and partner at 72andSunny includes lockdown learnings about working with strange constraints along with pandemic-era creative lessons to take forward into the future.

This session is exclusively for members of The Drum Plus. To get access subscribe here.

All sessions from around the globe at The Drum’s Creative Transformation Festival are available to watch on demand. You can access them all here:

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