Read our new manifesto

Skip to content

BARB

Latest marketing and advertising news for BARB, including insights and opinions.

Never miss a beat, sign up to your newsletter

Barb tackles TV fragmentation by capturing tablet, PC and smartphone audiences

Pass the remote - it's time to change the channel on TV metrics

Advertising Week

How Google aims to win-over both skeptical advertisers and consumers, plus a look inside its...

Total TV viewing falls 4.5% in 2014 with TV sets remaining UK viewers screen of choice

Device doesn’t matter - integrated consumers call for an integrated approach

Kantar Media hires former BBC exec Margo Swadley to manage Barb contract

BARB issues warning to media agencies that July-September figures are wrong

Barb to capture viewing insights on iPad and Android tablets

“The TV set will remain our favourite way to watch TV” Thinkbox says, with viewers watching...

Rhys McLachlan: Thinkbox data is myopic and ignores the reality of online video

UK viewers watch 90 mins a month on smartphone and tablets

TV ratings body BARB to track online viewing across all devices

People 'confused' by connected TV technology claims BARB CEO Bjarne Thelin

More TV adverts being watched than ever before as linear TV viewing hours stabilise in UK

BARB chief executive to leave at end of year

Average UK viewer watched 47 TV ads per day in 2011

Eastenders beats Downton Abbey in Christmas TV ratings war

Bouquets and BARB wires