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Asos

Asos is one of the world's leading online fashion and cosmetic retailers.

We provide the latest news and updates around Asos' multi-territory advertising campaigns, aimed at their core target audience and running across various different marketing channels.

Asos Your Way campaign with three models wearing asos clothes in different locations

27 Nov 2023

5 min read
Asos plans to spend its extra £30m marketing pot doing ‘cooler’ work
Asos
How should retailers take on the returns crisis

08 Aug 2023

6 min read
Returns are killing retailers & the planet: can ad industry strategists find a solution?
Retail
Image

26 May 2023

4 min read
Changing with the times: why modern brands must be able to reposition themselves
Opinion
Asos

14 Mar 2023

5 min read
How Asos plans to generate more revenue from its retail media
Asos
Asos uses YouTube to speak to its target audience of young, socially-conscious individuals

25 Oct 2022

5 min read
How Asos is using YouTube for long-term brand building
Asos
Chipotle and Nestle

30 Aug 2022

3 min read
Entry deadline nears for The Drum’s social media and content awards
The Drum Awards for Social Media
Fashion greenwashing

01 Aug 2022

3 min read
Asos, Boohoo and Asda face greenwashing investigation
greenwashing
Asos

12 Apr 2022

4 min read
Asos to take an ‘always-on’ approach to global marketing
Asos
Asos

11 Oct 2021

3 min read
Leadership vacuum emerges at Asos as CEO quits
Asos

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