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Latest marketing and advertising news for AOP, including insights and opinions.

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How to develop ethics and KPIs in media investment

Display advertising fuels 5.6% rise in UK publishers digital revenue

AOP launches 'Quality Charter' as first step in plan to raise the bar for online media

AOP survey finds publishers increasingly positive, despite economic headwinds

AOP appoints Richard Reeves as MD as it looks to collaborate with US counterparts

AOP’s publishing alliance Symmachia to launch in January with video inventory first to be sold

The rise of brands as media owners is the big fear among publishers that hardly anybody is...

AOP’s ‘programmatic alliance’ will be named as Symmachia, but disagreement over the model remains

Publishers urged to get a grip on mobile despite digital revenue growth lifting confidence

The Drum wins AOP Editorial Team of the Year for the second year running

Web standards body unveils guidelines for media buyers to help combat ad fraud and budget wastage

Facebook’s charm offensive with publishers will lead to more media-owner adtech alliances,...

ABC boss Jerry Wright to step down following 7 year tenure

Analysis of John Lewis and Seat digital campaigns proves mobile best at boosting brand awareness...

Why You Need to Attend Media Slap: The Drum's managing director Andy Oakes discusses how he...

Publishers see 20% boost in revenue from online video

Telegraph Media Group, Time Inc, and Dennis unite in AOP-led private marketplace & pull brand-building...

AOP: ‘Native content needs to be (almost) indistinguishable from editorial to engage readers’...

IAB moves to regulate £216m native ad industry with guidelines aimed at driving transparency

AOP in talks with UK publishers to pool inventory for private marketplace launch

The Drum named content team of the year at PPA Digital Awards

Promoted

Peak performance: The path to understanding the value of affiliate channels

Google, Yahoo and AOL join industry-wide move to stamp out online ad misplacement and demonstrate...

‘We mustn’t give up as publishers and become aggregators of audience’ – News UK’s Abba Newbery...

‘We no longer consider ourselves to be publishers’ says Future CEO Zillah Byng-Maddick on evolution...

Online video revenue up 23%, the slowest growth in 12 months as market begins to mature

AOP names The Drum as B2B Digital Publisher and Editorial Team of the Year

AOP names Tim Faircliff as executive chairman and appoints advisory board to take organisation...

The Drum shortlisted for four awards including best website at AOP Digital Publishing Awards

AOP unveils publishers’ investment plans for data, mobile and video in 2014

Is programmatic trading the solution for publishers' online financial model conundrum?

Former AOP chair Tim Faircliff appointed partner of digital media consultancy 614 Group

ABC becomes official verifier for online brand safety as trade bodies renew assault on ad misplacement

Minimising the risk of display advertising misplacement

Mozilla should avoid “scaremonger” tactics and focus more on cookie education, say experts...

Publishers have been “lazy” waiting for ecosystem to “magically fix monetisation”, says News...