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In this episode of Marketing Stories, we hear why brands should be looking to the successful influencers on TikTok for advice on reaching young audiences.
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Jun 29, 2020
Marketing Stories with Diane Young and influencers
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24 Aug, 2020
Tackling taboos through marketing
Taboos are starting to be broken by marketers - there are three award-winning examples from The Drum Marketing Awards in my Marketing Stories podcast this week.
17 Aug, 2020
Reinventing roads with users and commerce in mind
In the future, road infrastructure will give real time incentives to commuters to diversify their choices. Roads will be the centre of a data-driven ecosystem for transportation and advertising. This episode, written by Charlotte McEleny, examines why roads will need to evolve along with the cars we drive on them.
10 Aug, 2020
The role of online marketplaces in the retail revolution
This episode of Marketing Stories provides a marketing perspective on what is happening in retail. Diane Young looks at how the infrastructure supporting ecommerce is playing a big role in the retail revolution, why not sweetness and light for every type of online retailer, and why 85% of people who found a brand online recently are planning to purchase through them again.
3 Aug, 2020
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Diane Young reads from a Drum magazine article asking: "Will our industry include creative engineers and creative scientists in future as AI becomes more integral to the creative process?"
30 Jul, 2020
Why food is the new sex
In this episode of Marketing Stories, CEO of The Drum Diane Young explores the future of food. Based on an article from Sonoo Singh, Marius Robles, CEO of Imagine Foods shares his predictions of edible robots, doctors in fridges and an end to obesity.
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20 Jul, 2020
Sports experiences: how sports organisers, fans and brands are changing
In this episode of Marketing Stories, The Drum journalist John McCarthy takes us through the modern realities of sports experiences. Hear how VR and AR are disrupting the traditional means of viewing, how tech is transforming the way brands identify with their favourite teams, and the extent to which professional sports teams are investing in new ways of communicating with fans.
6 Jul, 2020
ASMR – can brands use make use of this audio phenomenon?
In this episode of Marketing Stories, CEO of The Drum Diane Young explores the strange audio phenomenon of ASMR. Based on an article from Jen Faull, this episode takes us through the physiology of ASMR, the causes of so-called 'eargasms', and how brands are jumping on the auditory bandwagon.
22 Jun, 2020
How purpose can make or break a brand
In this episode of Marketing Stories, CEO of The Drum Diane Young explores the nature of brand purpose. When it's baked into the very nature of an organisation, it can be a huge boost to both reputation and audience outreach. But when it's done cynically, it can be disastrous.
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Virtual influencers: why you should make your own influencer
In this week's episode of Marketing Stories, Diane takes a look at the rise of virtual influencers - including The Drum's own Floresta Nas - to determine what they offer to brands.
8 Jun, 2020
The future of cars as seen by Hammond and May
In this episode of Marketing Stories with Diane Young, we hear from two of motoring's brightest stars - Richard Hammond and James May - about the future of automotive and, of course, marketing. This episode is brought to you with the support of Readly.
29 May, 2022
How marketers are engaging with religious audiences
In this first episode of Marketing Stories, The Drum's CEO Diane Young shares an article about how marketers are engaging with religious audiences. There are calamitous repercussions for doing so poorly, but for the brands that can speak to those audiences authentically and with respect, there is enormous opportunity.
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