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Diane Young reads from a Drum magazine article asking: "Will our industry include creative engineers and creative scientists in future as AI becomes more integral to the creative process?"
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Aug 03, 2020
Marketing Stories with Diane Young and creative
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24 Aug, 2020
E13. Tackling taboos through marketing
Taboos are starting to be broken by marketers - there are three award-winning examples from The Drum Marketing Awards in my Marketing Stories podcast this week.
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In the future, road infrastructure will give real time incentives to commuters to diversify their choices. Roads will be the centre of a data-driven ecosystem for transportation and advertising. This episode, written by Charlotte McEleny, examines why roads will need to evolve along with the cars we drive on them.
10 Aug, 2020
E11. The role of online marketplaces in the retail revolution
This episode of Marketing Stories provides a marketing perspective on what is happening in retail. Diane Young looks at how the infrastructure supporting ecommerce is playing a big role in the retail revolution, why not sweetness and light for every type of online retailer, and why 85% of people who found a brand online recently are planning to purchase through them again.
30 Jul, 2020
E9. Why food is the new sex
In this episode of Marketing Stories, CEO of The Drum Diane Young explores the future of food. Based on an article from Sonoo Singh, Marius Robles, CEO of Imagine Foods shares his predictions of edible robots, doctors in fridges and an end to obesity.
27 Jul, 2020
E8. Purpose pays but woke-washing sucks
In this episode, Diane Young reads from an article from The Drum's Ellen Ormesher about the pernicious issue of 'woke washing'. While it's imperative that brands have their morality on display, this episode examines why savvy audiences can tell when brands are being real about what they stand for, and conversely when they're simply paying lip service to an idea for their own benefit.
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6 Jul, 2020
E6. ASMR – can brands use make use of this audio phenomenon?
In this episode of Marketing Stories, CEO of The Drum Diane Young explores the strange audio phenomenon of ASMR. Based on an article from Jen Faull, this episode takes us through the physiology of ASMR, the causes of so-called 'eargasms', and how brands are jumping on the auditory bandwagon.
29 Jun, 2020
E5. Meme girls: how brands use TikTok influencers to reach young audiences
In this episode of Marketing Stories, we hear why brands should be looking to the successful influencers on TikTok for advice on reaching young audiences.
22 Jun, 2020
E4. How purpose can make or break a brand
In this episode of Marketing Stories, CEO of The Drum Diane Young explores the nature of brand purpose. When it's baked into the very nature of an organisation, it can be a huge boost to both reputation and audience outreach. But when it's done cynically, it can be disastrous.
15 Jun, 2022
E3. Virtual influencers: why you should make your own influencer
In this week's episode of Marketing Stories, Diane takes a look at the rise of virtual influencers - including The Drum's own Floresta Nas - to determine what they offer to brands.
8 Jun, 2020
E2. The future of cars as seen by Hammond and May
In this episode of Marketing Stories with Diane Young, we hear from two of motoring's brightest stars - Richard Hammond and James May - about the future of automotive and, of course, marketing. This episode is brought to you with the support of Readly.
29 May, 2022
E1. How marketers are engaging with religious audiences
In this first episode of Marketing Stories, The Drum's CEO Diane Young shares an article about how marketers are engaging with religious audiences. There are calamitous repercussions for doing so poorly, but for the brands that can speak to those audiences authentically and with respect, there is enormous opportunity.
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24 May
E19. Katie Evans - The importance of communication and relationship building in negotiation
This week, host Mike Lander talks to Katie Evans (CMO, Burger King UK) about the importance of communication and relationship building, aligned objectives and mutual benefit, and learning from past experiences and preparation.
22 May
E12. Inside Vanish's £1m Channel 4 diversity in ad campaign
On the final episode of season 2, we catch up with Holly Iles who is a senior creative at Havas London and wrote the recent Vanish ad that won Channel 4's Diversity in Advertising award.
17 May
E18. Simon Thomas - The role of cultural considerations in negotiations and marketing
In this episode, host Mike Lander speaks to Group M’s Simon Thomas about cultural considerations in negotiations and marketing, the evolving landscape and challenges in media procurement, and challenges and opportunities in the advertising industry.
15 May
E11. The story behind The Self Space's personal billboards that detailed gripping mental health stories
On this week's episode I'm chatting with Rani Patel and Josh Tenser from the newly-launched London agency Calling about the work with highstreet therapy brand The Self Space. They commissioned real people to write candidly about their state of mind in a series of beautiful letters.
12 May
E10. What are the most exciting ways marketers are using data?
It's data month, and we're examining the biggest questions related to its use in marketing. What are the groundbreaking ways you or your colleagues have used data to segment, target, discover, or understand audiences? How is that impacting campaigns and other aspects of your business? And what are the next developments (close or far-off) that will expand your capabilities even further?
11 May
E10. Why Ryan Gosling was the perfect person for Tag Heuer's blockbuster ad
This week's guests are Tag Heuer's chief maketing officer George Ciz and Alexander Kalchev, chief creative officer at DDB Paris. Together, they chat through exactly how the watch brand landed top Hollywood actor Ryan Gosling to star in the 60th anniversary film for the Carrera model.
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