In the future, road infrastructure will give real time incentives to commuters to diversify their choices. Roads will be the centre of a data-driven ecosystem for transportation and advertising. This episode, written by Charlotte McEleny, examines why roads will need to evolve along with the cars we drive on them.
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Aug 17, 2020 Marketing Stories with Diane Young and automotive

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24 Aug, 2020

E13. Tackling taboos through marketing

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E11. The role of online marketplaces in the retail revolution

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E9. Why food is the new sex

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27 Jul, 2020

E8. Purpose pays but woke-washing sucks

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E6. ASMR – can brands use make use of this audio phenomenon?

In this episode of Marketing Stories, CEO of The Drum Diane Young explores the strange audio phenomenon of ASMR. Based on an article from Jen Faull, this episode takes us through the physiology of ASMR, the causes of so-called 'eargasms', and how brands are jumping on the auditory bandwagon.

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29 Jun, 2020

E5. Meme girls: how brands use TikTok influencers to reach young audiences

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22 Jun, 2020

E4. How purpose can make or break a brand

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E3. Virtual influencers: why you should make your own influencer

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E2. The future of cars as seen by Hammond and May

In this episode of Marketing Stories with Diane Young, we hear from two of motoring's brightest stars - Richard Hammond and James May - about the future of automotive and, of course, marketing. This episode is brought to you with the support of Readly.

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29 May, 2022

E1. How marketers are engaging with religious audiences

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E15. From Google to social: The evolution of search journeys

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E14. Is marketing's approach to women shifting?

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E24. Ian Sohn on mastering the art of collaborative negotiations

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21 Jun

E23. Stephany Sperberg on building trust, adaptability, and strategic alignment in negotiations

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E22. Flavilla Fongang - How personal branding establishes credibility with big brands.

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