The Drum Awards Festival - Digital Industries

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In this episode of Marketing Stories, CEO of The Drum Diane Young explores the strange audio phenomenon of ASMR. Based on an article from Jen Faull, this episode takes us through the physiology of ASMR, the causes of so-called 'eargasms', and how brands are jumping on the auditory bandwagon.
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Jul 06, 2020 Marketing Stories with Diane Young and audio

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24 Aug, 2020

Tackling taboos through marketing

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17 Aug, 2020

Reinventing roads with users and commerce in mind

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10 Aug, 2020

The role of online marketplaces in the retail revolution

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3 Aug, 2020

Will artificial intelligence replace human creatives?

Diane Young reads from a Drum magazine article asking: "Will our industry include creative engineers and creative scientists in future as AI becomes more integral to the creative process?"

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30 Jul, 2020

Why food is the new sex

In this episode of Marketing Stories, CEO of The Drum Diane Young explores the future of food. Based on an article from Sonoo Singh, Marius Robles, CEO of Imagine Foods shares his predictions of edible robots, doctors in fridges and an end to obesity.

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20 Jul, 2020

Sports experiences: how sports organisers, fans and brands are changing

In this episode of Marketing Stories, The Drum journalist John McCarthy takes us through the modern realities of sports experiences. Hear how VR and AR are disrupting the traditional means of viewing, how tech is transforming the way brands identify with their favourite teams, and the extent to which professional sports teams are investing in new ways of communicating with fans.

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29 Jun, 2020

Meme girls: how brands use TikTok influencers to reach young audiences

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22 Jun, 2020

How purpose can make or break a brand

In this episode of Marketing Stories, CEO of The Drum Diane Young explores the nature of brand purpose. When it's baked into the very nature of an organisation, it can be a huge boost to both reputation and audience outreach. But when it's done cynically, it can be disastrous.

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15 Jun, 2022

Virtual influencers: why you should make your own influencer

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8 Jun, 2020

The future of cars as seen by Hammond and May

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29 May, 2022

How marketers are engaging with religious audiences

In this first episode of Marketing Stories, The Drum's CEO Diane Young shares an article about how marketers are engaging with religious audiences. There are calamitous repercussions for doing so poorly, but for the brands that can speak to those audiences authentically and with respect, there is enormous opportunity.

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9 Nov

B2B influencer marketing: Who's leading the pack?

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26 Oct

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13 Oct

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28 Sep

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From Google to social: The evolution of search journeys

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