The Drum Awards for Marketing - Entry Deadline
Taboos are starting to be broken by marketers - there are three award-winning examples from The Drum Marketing Awards in my Marketing Stories podcast this week.
Aug 24, 2020
Marketing Stories with Diane Young and Awards Case Studies
17 Aug, 2020
Reinventing roads with users and commerce in mind
In the future, road infrastructure will give real time incentives to commuters to diversify their choices. Roads will be the centre of a data-driven ecosystem for transportation and advertising. This episode, written by Charlotte McEleny, examines why roads will need to evolve along with the cars we drive on them.
10 Aug, 2020
The role of online marketplaces in the retail revolution
This episode of Marketing Stories provides a marketing perspective on what is happening in retail. Diane Young looks at how the infrastructure supporting ecommerce is playing a big role in the retail revolution, why not sweetness and light for every type of online retailer, and why 85% of people who found a brand online recently are planning to purchase through them again.
3 Aug, 2020
Will artificial intelligence replace human creatives?
Diane Young reads from a Drum magazine article asking: "Will our industry include creative engineers and creative scientists in future as AI becomes more integral to the creative process?"
30 Jul, 2020
Why food is the new sex
In this episode of Marketing Stories, CEO of The Drum Diane Young explores the future of food. Based on an article from Sonoo Singh, Marius Robles, CEO of Imagine Foods shares his predictions of edible robots, doctors in fridges and an end to obesity.
27 Jul, 2020
Purpose pays but woke-washing sucks
In this episode, Diane Young reads from an article from The Drum's Ellen Ormesher about the pernicious issue of 'woke washing'. While it's imperative that brands have their morality on display, this episode examines why savvy audiences can tell when brands are being real about what they stand for, and conversely when they're simply paying lip service to an idea for their own benefit.
6 more episodes +
6 Jul, 2020
ASMR – can brands use make use of this audio phenomenon?
In this episode of Marketing Stories, CEO of The Drum Diane Young explores the strange audio phenomenon of ASMR. Based on an article from Jen Faull, this episode takes us through the physiology of ASMR, the causes of so-called 'eargasms', and how brands are jumping on the auditory bandwagon.
29 Jun, 2020
Meme girls: how brands use TikTok influencers to reach young audiences
In this episode of Marketing Stories, we hear why brands should be looking to the successful influencers on TikTok for advice on reaching young audiences.
22 Jun, 2020
How purpose can make or break a brand
In this episode of Marketing Stories, CEO of The Drum Diane Young explores the nature of brand purpose. When it's baked into the very nature of an organisation, it can be a huge boost to both reputation and audience outreach. But when it's done cynically, it can be disastrous.
15 Jun, 2022
Virtual influencers: why you should make your own influencer
In this week's episode of Marketing Stories, Diane takes a look at the rise of virtual influencers - including The Drum's own Floresta Nas - to determine what they offer to brands.
8 Jun, 2020
The future of cars as seen by Hammond and May
In this episode of Marketing Stories with Diane Young, we hear from two of motoring's brightest stars - Richard Hammond and James May - about the future of automotive and, of course, marketing. This episode is brought to you with the support of Readly.
29 May, 2022
How marketers are engaging with religious audiences
In this first episode of Marketing Stories, The Drum's CEO Diane Young shares an article about how marketers are engaging with religious audiences. There are calamitous repercussions for doing so poorly, but for the brands that can speak to those audiences authentically and with respect, there is enormous opportunity.
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Discover the ins and outs of transitioning your agency to employee ownership, and the mindset shift required for innovation and creativity in design. Are flexibility and adaptability crucial for agencies? How do you prepare your leadership team and succession plans? What's the impact of a hybrid model? Dive into discussions on the EMI scheme, trust structures, and the importance of client relationships in the success of your transition.
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In latest episode of The Drum Network Podcast, ad industry experts discuss the intricacies of mergers and acquisitions (M&A) within the agency space. From post-acquisition communication strategies with clients to the importance of internal and external comms, our experts share their experiences and tips for a seamless integration process. The conversation delves into the evolving landscape of agency services, the impact of international markets on M&A decisions, and predictions for mergers in 2024. Gain valuable insights into the positive aspects of M&A and considerations for agency leaders in a rapidly changing industry.
How can psychology inspire more effective marketing?
How does psychology play a role in agency business and campaign development? In this episode, experts from Momentum Worldwide, DRPG, and Unlimited discuss how understanding consumer behaviors, emotions, and motivations through research can provide insights to create more impactful marketing. Learn from examples of campaigns inspired by psychological principles and debate the various methods available to gather emotional data from audiences, taking away advice for agencies on translating insights into actionable strategies and recommendations that resonate with consumers on a deeper level.
Is disruption in healthcare marketing reaching a peak?
Incumbents in the space have been closely monitoring a raft of changes in healthcare marketing over the last few years: entry into the market from nimble startups and fresh divisions of major consumer agencies alike; AI integrations; work to address longstanding inequalities in healthcare treatment and outcomes; a rise in influencers; and more. In this episode, healthcare marketing experts from Jack Morton, Seven Stones and Bray Leino question if these forces are coming to a head. Which of these factors should brand marketers and CMOs be keeping a closer eye on? And as they do, what will the upshot be for consumers, agencies, and brands?
7 Dec, 2023
Performance marketing 101
The latest in our series of marketing industry back-to-basics, performance experts from Earnest, Jaywing, Don't be Shy and Space & Time give a primer on what performance marketing looks like in 2023 (going on 2024). Gain insights from real-world examples including Spotify, Google and Airbnb and learn to navigate the nuances of performance marketing within the broader marketing landscape: effective measurement, the interplay of data and personalization, and the strategic role of performance within a broader marketing context.
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