Ads of the Week: from Francis Bourgeois in Gucci to Twitter’s manifestations

Every Wednesday, The Drum picks the top global campaigns from our Creative Works. This week, TikTok trainspotter Francis Bourgeois starred in Highsnobiety’s Gucci and The North Face collaboration video, Twitter billboards highlighted celebrities’ historic tweets that came true and tennis superstar Emma Raducanu batted off negative comments in Nike’s new spot.

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Full Steam Ahead with Francis Bourgeois, Gucci and The North Face by Highsnobiety

The second chapter of The North Face and Gucci’s partnership dropped with an exclusive collaborative video from brand and creative agency Highsnobiety that, to the internet’s delight, featured TikTok star and trainspotter Francis Bourgeois.

In the short social media clip, locomotive lover Bourgeois can be seen playing the role of a train conductor, speaking over the tannoy system, checking tickets and encouraging people to take in the exquisite scenery.

Vote for the work here.

Twitter: Tweeted It Into Existence by Twitter

Twitter users have always been utilizing the social media platform to type their dreams into existence. To capitalize on this trend, the platform launched a huge out-of-home (OOH) campaign across eight North American cities including New York, LA, Houston, Chicago and Toronto that features historic tweets from celebrities including Megan Thee Stallion, Niall Horan and Demi Lovato.

Vote for the work here.

Nike: World Off. Game On by Nike

British tennis superstar Emma Raducanu fronts Nike’s latest spot in an ad that plays on some of the negative criticism she’s received since her historic win at the 2021 US Open.

Vote for the work here.

Beavertown Brewery: Lazy Crush by Beavertown Brewery

Beavertown Brewery took aim at Boris Johnson and his lockdown drinks party with a quick-witted reactive social media post to promote its ‘Lazer Crush’ beer and merchandise.

Vote for the work here.

Netflix: The House by Nexus Studios

Billed as a dark comedy, Netflix’s new animated film The House, comprised of three different stories, is a nightmarish and intriguing piece of creative work that will be sure to give you goosebumps. The two-and-a-half-minute ad brilliantly encompasses the different narratives from each chapter and seamlessly introduces the interesting individuals that, at one stage, have all inhabited the house.

Vote for the work here.

CalFlowers: Flowers. Self-Care Made Easy by 180 Amsterdam

Over the last few years, the term ‘self-care’ has become a bit of a buzzword, with many brands launching products in the growing space. The phrase conjures up different images for everyone, and CalFlowers has tapped into the complexities of trying to keep up with the latest trends with its humorous spot created by 180 Amsterdam.

Vote for the work here.

Walkers: Britain’s Most-Loved Crisps by VCCP London

Walkers might have left other snack brands feeling a little salty this week as it positioned itself as ‘Britain’s Most-Loved Crisps’ in a new campaign by agency VCCP London.

Vote for the work here.

Tesco: Introducing ClubcardPayPlus by Bartle Bogle Hegarty

Tesco Bank launched its first TV advert in seven years, created by agency partner Bartle Bogle Hegarty. The spot is inspired by situations that illustrate everyday life, soundtracked by Cilla Black’s ‘Surprise Surprise.’

Vote for the work here.

Samsung: The Marketplace by BBH London

Samsung partnered with creative agency BBH London to promote the latest innovation in mobile gaming, its Exynos 2200 mobile processor, with an action-packed minute-long film.

Vote for the work here.

McDonald’s: The Golden Number by NORD DDB

Back in the mid-noughties McDonald’s rolled out the ‘I’m Lovin’ It’ jingle fronted by American singer Justin Timberlake, which has since become synonymous with the brand.

While many people recognize the catchy song, they may not realize that you can recreate it using the keypad on your mobile phone. McDonald’s Sweden tapped into this with a unique campaign that asked fast-food lovers to play the tune with the keypad of their phone and call the number.

Vote for the work here.