Date: Jan 2022
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Over the last few years, the term ‘self-care’ has become a bit of a buzzword with many brands launching products in the growing space. The phrase conjures up different images for everyone, and CalFlowers has tapped into the complexities of trying to keep up with the latest trends with its humorous spot created by 180 Amsterdam.

‘Flowers. Self-Care Made Easy’ takes a comical look at the struggles faced by people trying to live up to the many self-care routines on offer when there is an easier solution: flowers.

In the minute-long ad viewers see a woman accidentally remove her eyebrows while doing a facemask, attempt to cleanse her body with green juice and participate in a Zoom ‘scream therapy’ session, before realizing that sometimes the act of self-care can be something as small as buying yourself a nice bouquet of colorful flowers.