The Drum Awards Festival - Extended Deadline

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Client: Walkers
Date: Jan 2022
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Walkers might be leaving other snack brands feeling a little salty as it positions itself as ‘Britain’s Most-Loved Crisps’ in a new campaign by agency VCCP London.

In a playful video, the food manufacturing company aims to remind crisp fans everywhere that simply no other brand compares. This comes after Walkers were momentarily absent from UK supermarket shelves due to shortages.

In a unique twist, the entire ad is shot from the bottom of the crisp packet as viewers see snack connoisseurs enjoy the flavorsome chips, while Madness’s It Must Be Love plays in the background.