The Drum Awards for Marketing - Entry Deadline

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Date: Jan 2022
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The second chapter of The North Face and Gucci’s partnership has just dropped with an exclusive collaborative video from streetwear site Highsnobiety that, to the internet’s delight, features TikTok star and trainspotter Francis Bourgeois.

It’s full steam ahead for the fashion brands after the success of last year’s release, with the powerhouses once again showcasing the outdoor-inspired ready-to-wear collection in a fun youthful way.

In the short social media clip to promote the line, locomotive lover Bourgeois can be seen playing the role of a train conductor, speaking over the tannoy system, checking tickets and encouraging people to take in the exquisite scenery.

The spot highlights the sought-after pieces that feature bold logo prints, nature-inspired motifs and block colorways reminiscent of ’80s and ’90s styles.