The Drum Awards Festival - Digital Industries

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Agency: Twitter
Client: Twitter
Date: Jan 2022
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Over the past few years Twitter users have been utilizing the social media platform to type their dreams into existence, so to speak, with the tech giant revealing that posts about ‘manifestations’ have reached an all-time high, amassing over 59m tweets.

Capitalizing on this trend, Twitter has launched a huge out-of-home (OOH) campaign across eight North American cities including New York, LA, Houston, Chicago and Toronto that feature historic tweets from celebrities including Megan Thee Stallion, Niall Horan and Demi Lovato.

Each of the superstars featured have all, at some point, tweeted their hopes, dreams and ambitions out to the world and then had them come true.