Tesco: Introducing ClubcardPayPlus by Bartle Bogle Hegarty

Tesco Bank launched its first TV advert in seven years. The through the line integrated campaign is accompanied by radio, social, digital and print assets as well as email and instore promotion.

The 30-second TV advert was created by Tesco’s creative agency partner Bartle Bogle Hegarty, and is inspired by situations which illustrate everyday life including a customer purchasing a train ticket and a family enjoying a night of bowling, the soundtrack of Cilla Black’s ‘Surprise Surprise’ plays as the father is pleasantly surprised to be getting Clubcard points when using Clubcard Pay+ to make everyday purchases.