Agency: BBH London
Client: Samsung
Date: Jan 2022
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Samsung has partnered with creative agency BBH London to promote the latest innovation in mobile gaming, its Exynos 2200 mobile processor, with an action-packed minute-long film.

‘The Marketplace’ opens with busy vendors trying to sell the film’s lead character poor-quality, heavily pixelated 8-bit computing-style fruits and weapons. It becomes obvious that this is a metaphor for the mobile game market, with the hero soon being lured down an alleyway by an Alice-in-Wonderland-inspired white rabbit straight to an underground scene populated by darker characters and merchandise – all in full HD quality. The ad ends with the line: ‘Playtime is over.’