Modern Marketing

Business on the move including TikTok, PepsiCo, Beiersdorf, Audi, and more


By Imogen Watson | Senior reporter

February 21, 2019 | 7 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions. This week's roundup features Audi UK, Dentsu Aegis Network, Channel 4, Jameson and NBCUniversal Entertainment.

This week's acquisitions

EMEA wins

Vehicle brand Audi UK has confirmed its appointment of BBH and IBM iX to create a new digital brand experience for customers following a competitive pitch.

Business on the move is a weekly column. Email if you want to be included.

Business on the move is a weekly column. Email if you want to be included.

Bose has signed up to sponsor Channel 4's Formula One (F1) coverage for 2019, continuing the relationship from 2018 despite changes to the network's broadcasting rights.

Midlands Engine has appointed CreativeRace to lead multi-channel communications efforts.

Irish whiskey brand Jameson has appointed brand experience agency Jack Morton as its worldwide experiential agency partner with immediate effect following a competitive pitch.

Burgeoning social video platform, TikTok, has appointed Total Media as its media agency in the UK.

Snap London has been appointed by Adnams to conduct a review of its brand strategy and positioning, covering all areas of their business.

Lewis has been appointed by TomTom to drive its communications in the UK and The Netherlands.

Drayton Manor Park has appointed WPR to deliver its nationwide media communications.

The Dune Group has appointed ZAK as its creative agency for the footwear retailer’s new brand, Head Over Heels.

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Media Chain has partnered with Ingenuity to support rapid ongoing growth in 2019.

Americas wins

Volkswagen has bucked the trend of dismantling bespoke agency teams by handpicking specialists from across WPP to produce its US creative, naming Johannes Leonardo as its lead brand agency.

Winnebago has named Barkley as its lead creative agency for its Motorhome business unit following a review.

PepsiCo has shifted responsibility for digital work on its Gatorade brand to longtime creative agency partner TBWA\Chiat\Day.

Keurig Dr Pepper has chosen Initiative as its media agency of record for U.S. and Canada.

Brand agency Fig has been named brand, creative, and media agency of record for Children’s Hospital Colorado, a leading pediatric network dedicated to the health and well-being of children, adolescents and young adults.

Apac wins

Hilton Hotels and Resorts has appointed TBWA Singapore as its agency of record for regional creative.

Essence has won integrated media agency of record duties for online higher education platform UpGrad.

Beiersdorf has reappointed OMD as its media agency of record in five markets (Thailand, Malaysia, Singapore, Indonesia and the Philippines) across Southeast Asia, while also adding Vietnam and Cambodia to its remit.


Trainline is seeking an agency to create a UK advertising campaign.

Toyota is reviewing its UK digital agency to handle strategy and CRM activity.

NBCUniversal Entertainment has placed its media planning and buying business in review.


The BBC is to tap into raised public awareness of ecological issues, sparked by increasingly strident warnings from Sir David Attenborough, by launching its own sustainable fashion and lifestyle brand.

Digitas has opened an office in Thailand.

ESL and Superunion have launched a brand refresh rollout that supports ESL role in the esports industry.

Paris-based publisher platform, Adomik, has launched a UK office.

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