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Senior Reporter at The Drum

volkswagen

Latest marketing and advertising news for volkswagen, including insights and opinions.

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What makes Volkswagen a challenger brand in Malaysia?

29 January 2020

Volkswagen spins Jetta brand into separate company targeting Chinese drivers

27 February 2019

Volkswagen Commercial hands creative business to BBH

07 February 2019

Volkswagen’s media boss suspended after exposé into diesel fume tests on monkeys

30 January 2018

UK Top Shazamed Ads: Haven Holidays and Virgin Media take top spots with upbeat entries

09 January 2018

Volkswagen shrugs off lingering dieselgate scandal to accelerate lead as world’s largest car...

08 January 2018

Volkswagen’s accelerating adtech plans highlight automotive industry’s test now the sale is...

23 May 2017

Why Volkswagen’s media boss won’t buy media from a consultancy

12 May 2017

Animals cast judging eyes on frisky young couple in funny VW ad

20 March 2017

How Volkswagen wants to brand the future of mobility

06 January 2017

Embattled Volkswagen brand chief hangs on amidst investigation

04 July 2016

VW seeks to spark back to life as a leader in green transport

17 June 2016

Volkswagen hands £2bn media account to Omnicon’s PHD

13 June 2016

UK Top Shazamed Ads: Going all 'Hip Hop' pays off for Volkswagen

01 June 2016

Sales of Volkswagen-branded cars tank 83% but bosses vow 2016 will be a 'transitional year'...

31 May 2016

Volkswagen invests $300m in Gett accounting for more than half of its fundraiser

24 May 2016

Promoted

Creative Works: Featuring WCRS, Rosapark, AMV BBDO, Pearlfisher and more

25 April 2016

Volkswagen US CEO Michael Horn resigns 'effective immediately' just six months after emissons...

10 March 2016

Volkswagen ordered to compensate UK customers as recall plans run late

04 March 2016

The top Super Bowl marketing moments (as chosen by you)

08 February 2016

Volkswagen gets nostalgic in first campaign since emissions scandal

04 February 2016

Vote: The Most Important Super Bowl Marketing Moments - Volkswagen, Pepsi, Coca-Cola, Budweiser...

01 February 2016

Volkswagen joins Shell as one of the world’s ‘most hated’ brands following emissions scandal

18 January 2016

What it takes to be a top 10 Super Bowl ad of all time

11 January 2016

Matthias Müller

Volkswagen chief issues emissions scandal apology at CES 2016

06 January 2016

The Drum's New Year Honours 2015: Ones to watch, PR triumphs and brand disasters

24 December 2015

Volkswagen drops 'Das Auto' slogan as it announces re-branding initiative

23 December 2015

‘A little more Silicon Valley coupled with German competence’: Volkswagen starts up new brand...

11 December 2015

Volkswagen sales and market share drop following emissions scandal

17 November 2015

Volkswagen emissions scandal now much bigger than feared

04 November 2015

Volkswagen promises ‘spirit of openness’ as it issues five point plan documenting brand future

28 October 2015

Why all brands should be concerned about the Volkswagen crisis

20 October 2015

80% of public think Volkswagen isn’t the only car maker to cheat emissions tests

19 October 2015

Volkswagen creates new integrity board to quicken brand recovery following emissions scandal

17 October 2015

Why Volkswagen needs to slow down the deployment of its crisis comms plan

14 October 2015

Volkswagen pins brand turnaround on electric cars and a ‘reorientation of the diesel strategy’

13 October 2015

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