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Do The Green Thing

Do The Green Thing WWF Earth Hour poster campaign: Tune In by Andy Ward

By Angela Haggerty, Reporter

March 19, 2013 | 4 min read

Creative environmental charity Do The Green Thing has announced it is running 23 custom-designed posters, one each day in March in the build-up to WWF Earth Hour on 23 March.

Do The Green Thing WWF Earth Hour poster: Tune In

On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability, with The Drum running each poster on the morning of its release.

Illustrator Andy Ward wanted to encourage us to live a life less electrical and more connected.

"Disconnecting from habitual technology use, turning the power off and reawakening the senses; beyond the immediate benefits of turning off the current and using less electricity I wanted to show that in turning off our technology we can also reconnect with the world around us in a more natural way," he said. "Reconnect with nature, marvel at its beauty and work long term hand in hand to make changes.

"I’ve illustrated a little urbanite going through his moment of awakening. A bird acts as messenger and delivers the green message. Do the Green thing - turn off, tune in. Music to his ears."

Confirmed contributors are:

Tom Uglow, creative director at Google

Patrick Cox, designer of the London 2012 logo

Michael Bierut, Pentagram Partner and Co-Founder of Design Observer

Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list

Su Huntley and Donna Muir, artists

Andrew Rae, illustrator at Peepshow and designer of Monkey Dust

Pete Fowler, illustrator and world-renowned monster creator

Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy

Dan Germain, Creative Director, Innocent

Dean Chalkley, fashion photographer

Marina Willer, Pentagram Partner

Domenic Lippa, Pentagram Partner

Emily Oberman, Pentagram Partner

Harry Pearce, Pentagram Partner

Joe Stephenson, designer

Sophie Thomas, Co-Head of Design at the RSA

Steven Qua, designer

Hiromi Suzuki, illustrator

Angus Hyland, Pentagram Partner

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