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Do The Green Thing

Do The Green Thing WWF Earth Hour poster campaign: Share by Patrick Cox

By Angela Haggerty, Reporter

March 17, 2013 | 4 min read

Creative environmental charity Do The Green Thing has announced it is running 23 custom-designed posters, one each day in March in the build-up to WWF Earth Hour on 23 March.

Do The Green Thing WWF Earth Hour poster: Share

On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability, with The Drum running each poster on the morning of its release.

Designer Patrick Cox wanted to reduce the amount of new stuff we buy by getting people to give away their old stuff. So he designed a poster to help people share the things they don’t need anymore.

“Do The Green Thing is about encouraging action so I wanted to make a poster that would help you to do something… give away the stuff you don’t need anymore," he said. “We all have great books, music, clothes, even furniture that we’ve used and loved but just don’t need in our lives anymore. Rather than let them sit around, unused and unloved, we should give them to someone who will do something with them.

“It would be lovely if people would cut out these labels and use them to share their unwanted stuff — at the office, at the bus stop, or even outside their front door. I have been leaving stuff on the street for years and it is always gone by morning.”

Confirmed contributors are:

Tom Uglow, creative director at Google

Patrick Cox, designer of the London 2012 logo

Michael Bierut, Pentagram Partner and Co-Founder of Design Observer

Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list

Su Huntley and Donna Muir, artists

Andrew Rae, illustrator at Peepshow and designer of Monkey Dust

Pete Fowler, illustrator and world-renowned monster creator

Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy

Dan Germain, Creative Director, Innocent

Dean Chalkley, fashion photographer

Marina Willer, Pentagram Partner

Domenic Lippa, Pentagram Partner

Emily Oberman, Pentagram Partner

Harry Pearce, Pentagram Partner

Joe Stephenson, designer

Sophie Thomas, Co-Head of Design at the RSA

Steven Qua, designer

Hiromi Suzuki, illustrator

Angus Hyland, Pentagram Partner

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