Do The Green Thing WWF Earth Hour poster campaign: When you Walk by Tom Uglow

By Angela Haggerty, Reporter

March 11, 2013 | 3 min read

Creative environmental charity Do The Green Thing has announced it is running 23 custom-designed posters, one each day in March in the build-up to WWF Earth Hour on 23 March.

Do The Green Thing WWF Earth Hour poster: When you Walk

On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability, with The Drum running each poster on the morning of its release.

Tom Uglow, Creative Director at Google, wanted to remind people that good things happen when you ditch the car and walk instead.

“Walking was a really easy choice," said Tom. "I walk. I love to walk. I feel for the people trapped on buses or sitting in cars. We are made to walk, it is so natural it defines natural. We’ve evolved to walk, not to sit, crouch or hunch. Even our minds work better when we walk, it is a pure meditative space, and when you walk you actually get somewhere. So I figure, skip yoga, forget the gym, just walk. Oh, and you save the planet too.”

Confirmed contributors are:

Tom Uglow, creative director at Google

Patrick Cox, designer of the London 2012 logo

Michael Bierut, Pentagram Partner and Co-Founder of Design Observer

Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list

Su Huntley and Donna Muir, artists

Andrew Rae, illustrator at Peepshow and designer of Monkey Dust

Pete Fowler, illustrator and world-renowned monster creator

Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy

Dan Germain, Creative Director, Innocent

Dean Chalkley, fashion photographer

Marina Willer, Pentagram Partner

Domenic Lippa, Pentagram Partner

Emily Oberman, Pentagram Partner

Harry Pearce, Pentagram Partner

Joe Stephenson, designer

Sophie Thomas, Co-Head of Design at the RSA

Steven Qua, designer

Hiromi Suzuki, illustrator

Angus Hyland, Pentagram Partner


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