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WWF Do The Green Thing

Do The Green Thing WWF Earth Hour poster campaign: Cut Your Shower Short by Michael Bierut

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By Stephen Lepitak, -

March 4, 2013 | 3 min read

Creative environmental charity Do The Green Thing has announced that it to run 23 custom-designed posters, one each day in Marchin the build-up to WWF Earth Hour on 23 March.

On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability with The Drum running each poster on the morning of their release.

The shower scene in Psycho is one of the most famous moments in movie history – and it gave Michael Bierut, partner at Pentagram, the perfect way to scare people into cutting their shower short:

"Taking a brisk, water-efficient shower is the best way to start a productive day. And the most famous shower ever filmed was one that was notoriously interrupted. Had Janet Leigh been a bit quicker, she may have made it to the end of the movie!"

WHY: Cutting two minutes off your showering time will save 16,425 litres of water a year – and you’ll still smell just as fresh.

Confirmed contributors are:

Tom Uglow, creative director at Google

Patrick Cox, designer of the London 2012 logo

Michael Bierut, Pentagram Partner and Co-Founder of Design Observer Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list

Su Huntley and Donna Muir, artists

Andrew Rae, illustrator at Peepshow and designer of Monkey Dust

Pete Fowler, illustrator and world-renowned monster creator

Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy Dan Germain, Creative Director, Innocent

Dean Chalkley, fashion photographer

Marina Willer, Pentagram Partner

Domenic Lippa, Pentagram Partner

Emily Oberman, Pentagram Partner

Harry Pearce, Pentagram Partner

Joe Stephenson, designer

Sophie Thomas, Co-Head of Design at the RSA

Steven Qua, designer

Hiromi Suzuki, illustrator

Angus Hyland, Pentagram Partner

WWF Do The Green Thing

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